Guest blogger, Emma Firth does her Social Media Round-up for August:
So the weather didn’t get any better this month, but that just made it easier to be in front of a computer screen working hard on your social networking skills and growing your audience, right? Hopefully, the announcements and tips below will make your business life even easier and successful – I hope so anyway! So, what’s new?
A milestone month for FB – it hit one billion daily users for the first time – 1 in 7 people on the planet!
- In more important news for small businesses, it also announced pages messaging , meaning people responding to local ads in their newsfeed can message a page privately for more info, resulting in a more personal connection and service from the start. ‘Send message’ can be added in the call-to-action field of an ad, and any business receiving one of these messages can see which ad inspired it.
- Other good news includes a feature, coming soon, where businesses can reply privately to a message posted publicly on their page, making it easier to resolve customer service issues, for example.
- Additionally, FB will note how quickly businesses reply to messaging and those that respond to 90% of messages and have a median response time of less than five minutes will now have a “Very responsive to messages” badge on their profiles. There will be no traffic light shaming system however, so pages will either have that badge or none at all.
- Another useful change is that basic page stats will soon show up on the page, so admins don’t have to delve around in insights. This is still rolling out at the moment, so keep an eye out for it coming to your page.
- In related news, Facebook Messenger for business has launched to a select group in the US , so should make it here in due course.
- Additionally, new, high-performing ad formats have been announced for the Audience Network, including native video and carousel ads.
- Twitter’s new Event Targeting tool looks like it will be an excellent resource for those that advertise there and like to try and tap into the hashtags and discussions around popular events. It will allow you to discover and search for events and gain insights about the online community that was interested in each the previous year, before quickly creating a campaign that takes advantage of these. You can filter by location, date or type of event, and explore all events months in advance – so there will be nothing stopping you tapping into any trends and audiences that make sense to your brand.
- It has also introduced a new app for Windows 10 that gives instant access to top Tweets, photos and videos without logging in.
- In other news, as flagged here previously when announced, Twitter has now ditched the 140-character limit for DMs. I’m still on the fence about how good a thing this is.
- Finally, it has renamed its Publisher Network – the Audience Network as it aims to help advertisers reach 700 million people both on and off Twitter with their ads.
- The networking platform has announced it has completely resigned its Campaign Manager to give customers “more control and visibility” over their campaigns Key important features, besides a new look and feel, include campaign search and dynamic visual reporting.
- LinkedIn is now revamping its messaging service to have a chat-style interface. Two or more people can shoot quick messages back and forth in a single thread, and they can even now send emojis, GIFs and stickers, in addition to photos and documents.
- The photo-sharing app has opened up advertising on the platform to advertisers of all types with the launch of its API Partner Program. With a monthly active user base of 300 million, that’s one heck of an audience. One to watch.
- Instagram scheduling, alongside all of your other social media platforms, is also now available on Hootsuite – yeah! As the blog says, insert all the happiest emojis!
- Not least because Instagram has also announced it is now faster and easier to add locations to posts
- Last week they announced that you don’t have to be square on Instagram. You can now post landscape and portrait pictures.
- On the 1st of September Instagram improve their direct messaging making it more obvious and easier to use.
You soon won’t need a Google+ account to create a YouTube channel, with Google announcing plans to “move some features that aren’t essential to an interest-based social experience out of Google+” – essentially separating the circles’ platform from the rest of its products and services. With talk of “choices” that need a “rethink” the announcement on the main Google blog is a rare admission that the search giant doesn’t always get everything right
The Twitter-owned live-streaming app now has over 10 million accounts after just over four months in existence – not bad going by any standards. They claim that they’re seeing over 40 YEARS of video watched per day – astonishing, and one to thing about adding to your social media collection if you haven’t already.
The design platform where anyone can make blog and social media images that look great and professional for free (I love it, can you tell?), has announced a Canva for Work tool that will have special multi-users features including brand kits and a ‘team stream’ for sharing designs.
Another favourite of mine (I’m not on commission, honest), the scheduling app has announced Buffer for Video, meaning you can now upload, share and schedule video from Buffer for all your social platforms, including Facebook, Twitter, Pinterest, Google+, and LinkedIn, alongside all your other posts. Excellent news.
That’s it for this time – have a good one and I’ll be back with you again next month.