What is live-streaming?

What is live-streaming-What is live-streaming? What is Periscope? What is Meerkat? What is Blab? In the last few months, they’ve been making headlines.

I’ve just started on Blab, only done one Periscope so far and haven’t tried Meerkat yet, so I asked Peter Stewart, who has years of experience as a broadcaster and journalist to write a series of guest blogs about how these live-streaming mobile apps can be used for small business.

Since joining Periscope, Peter has watched a few hundred broadcasts and read as many blogs and reviews about the service as possible. He has a background in live broadcasting and has written books on broadcasting and on social media, and now one all about Periscope too! Peter has come up with pages of ideas to make live-streaming work for business.

5 Ways to use Twitter Lists

It is easy to get overwhelmed by following a large number of people

Some of the questions that I am often asked by people who are new to Twitter are:

  • How do I sort out my followers, there are so many Tweets in my stream?
  • How do you listen to Tweets when there is so much noise?
  • How did I get on a list when I didn’t do anything?
  • One of my friends Tweets 60 Tweets an hour, she is filling up my Twitter Feed:  Is there a way to not see all her Tweets?
  • How do I find people to follow?

All these questions can be answered by using Twitter Lists.

Social Media Round-up: What was new in August

Guest blogger, Emma Firth does her Social Media Round-up for August:

Social Media Round Up: What's New by Emma FirthSo the weather didn’t get any better this month, but that just made it easier to be in front of a computer screen working hard on your social networking skills and growing your audience, right? Hopefully, the announcements and tips below will make your business life even easier and successful – I hope so anyway! So, what’s new?

 

Facebook

A milestone month for FB – it hit one billion daily users for the first time – 1 in 7 people on the planet!

  • In more important news for small businesses, it also announced pages messaging , meaning people responding to local ads in their newsfeed can message a page privately for more info, resulting in a more personal connection and service from the start. ‘Send message’ can be added in the call-to-action field of an ad, and any business receiving one of these messages can see which ad inspired it.
  • Other good news includes a feature, coming soon, where businesses can reply privately to a message posted publicly on their page, making it easier to resolve customer service issues, for example.
  • Additionally, FB will note how quickly businesses reply to messaging and those that respond to 90% of messages and have a median response time of less than five minutes will now have a “Very responsive to messages” badge on their profiles. There will be no traffic light shaming system however, so pages will either have that badge or none at all.
  • Another useful change is that basic page stats will soon show up on the page, so admins don’t have to delve around in insights. This is still rolling out at the moment, so keep an eye out for it coming to your page.
  • In related news, Facebook Messenger for business has launched to a select group in the US , so should make it here in due course.
  • Additionally, new, high-performing ad formats have been announced  for the Audience Network, including native video and carousel ads.

Twitter

  • Twitter’s new Event Targeting tool looks like it will be an excellent resource for those that advertise there and like to try and tap into the hashtags and discussions around popular events. It will allow you to discover and search for events and gain insights about the online community that was interested in each the previous year, before quickly creating a campaign that takes advantage of these. You can filter by location, date or type of event, and explore all events months in advance – so there will be nothing stopping you tapping into any trends and audiences that make sense to your brand.
  • It has also introduced a new app for Windows 10 that gives instant access to top Tweets, photos and videos without logging in.
  • In other news, as flagged here previously when announced, Twitter has now ditched the 140-character limit for DMs. I’m still on the fence about how good a thing this is.
  • Finally, it has renamed its Publisher Network – the Audience Network as it aims to help advertisers reach 700 million people both on and off Twitter with their ads.

LinkedIn

  • The networking platform has announced it has completely resigned its Campaign Manager to give customers “more control and visibility” over their campaigns  Key important features, besides a new look and feel, include campaign search and dynamic visual reporting.
  • LinkedIn is now revamping its messaging service to have a chat-style interface. Two or more people can shoot quick messages back and forth in a single thread, and they can even now send emojis, GIFs and stickers, in addition to photos and documents.

Instagram

  • The photo-sharing app has opened up advertising on the platform to advertisers of all types with the launch of its API Partner Program. With a monthly active user base of 300 million, that’s one heck of an audience. One to watch.
  • Instagram scheduling, alongside all of your other social media platforms, is also now available on Hootsuite – yeah!  As the blog says, insert all the happiest emojis!
  • Not least because Instagram has also announced it is now faster and easier to add locations to posts 
  • Last week they announced that you don’t have to be square on Instagram. You can now post landscape and portrait pictures.
  • On the 1st of September Instagram improve their direct messaging making it more obvious and easier to use.

YouTube

You soon won’t need a Google+ account to create a YouTube channel, with Google announcing plans  to “move some features that aren’t essential to an interest-based social experience out of Google+” – essentially separating the circles’ platform from the rest of its products and services. With talk of “choices” that need a “rethink” the announcement on the main Google blog is a rare admission that the search giant doesn’t always get everything right

Periscope

The Twitter-owned live-streaming app now has over 10 million accounts after just over four months in existence – not bad going by any standards. They claim that they’re seeing over 40 YEARS of video watched per day – astonishing, and one to thing about adding to your social media collection if you haven’t already.

Canva

The design platform where anyone can make blog and social media images that look great and professional for free (I love it, can you tell?), has announced a Canva for Work tool that will have special multi-users features including brand kits and a ‘team stream’ for sharing designs.

Buffer

Another favourite of mine (I’m not on commission, honest), the scheduling app has announced Buffer for Video, meaning you can now upload, share and schedule video from Buffer for all your social platforms, including Facebook, Twitter, Pinterest, Google+, and LinkedIn, alongside all your other posts. Excellent news.

That’s it for this time – have a good one and I’ll be back with you again next month.

Social Media Round-up: What’s new!

Social Media Round Up: What's New by Emma FirthMy guest blogger, Emma Firth of Word Squirrel, does the Social Media Round-up for July.

Hello, the warm weather appears to have been and gone already, but regardless here’s a Summer reading list for you anyway from the social media world that never sleeps.

Facebook

As ever, nothing has stood still with this social media giant, with July seeing a big focus on video.

Social Media Round-up for June: What’s New!

Social Media Round Up: What's New by Emma FirthGuest- blogger, Emma Firth gives her monthly Social Media Round-up:

Hello, Summer is finally here and it’s not just the weather that is changing – welcome to my guest blog looking at the updates affecting small businesses, in particular, that the main social networks have made in June.

Facebook

Not content with servicing the chat need of their billions of users,