Category Archives for "Social Selling"

How to Attract Customers with Social Media Content

How to attract customers with social media contentAre you wasting your time and resources by creating social media content from scratch because you believe it is what you should do? You need content to attract the right customer. Social media platforms are always hungry. The reality is this: You’re extremely unlikely to have the time, the resources or the skills to create enough of your own content to satisfy your greedy social media feed.

Interview with The Instagram Expert: Sue B. Zimmerman

Sue B. Zimmermant being interviewed by Nicky Kriel

A snap of Instagram Expert – Sue B. Zimmerman during our Google Hangout.

Have you been wondering whether Instagram is worth considering for marketing your Small Business? Perhaps you’ve been using Instagram for personal photos and you have never considered using it for Social Selling.

Instagram has over 300 million active users a month (in fact Sue B Zimmerman said in the interview that it is closer to 400 million!) and is growing rapidly. I took part in Social Media Examiner’s online Social Media Success Summit in 2014.  Sue B. Zimmerman was one of the presenters and I loved her passion about Instagram. She inspired me to fall in love with Instagram as a business tool and I was delighted when she agreed to do an interview with me.