Have you optimised your Twitter Profile since you created it? First impressions count. Your Twitter Profile may be repelling the exact people that you may want to attract to do business with you. Today is a good day to have an objective review of what your Twitter profile says about you and your business. And make some improvements.
Are you wasting your time and resources by creating social media content from scratch because you believe it is what you should do? You need content to attract the right customer. Social media platforms are always hungry. The reality is this: You’re extremely unlikely to have the time, the resources or the skills to create enough of your own content to satisfy your greedy social media feed.
One of the big fears that stop many people from going on Twitter is that someone will say bad things about them. The problem with avoiding Twitter is that people will be talking about you whether you are there or not. And, you will never know.
Twitter is great for helping you to connect with Influencers, potential business partners, customers and the media if you approach it in a strategic way. Assuming you have already identified key people, connecting on Twitter is not difficult. Don’t expect them to come to you, watch their stream and interact with them first.
Listening is an under-developed skill for most people in everyday life.
And when it comes to Social Listening, most people hardly make any effort at all. Many business owners use Social Media only to broadcast their message.
Do you like the chance to get something for FREE? Now you have a chance to win one of five signed copies of my new book “Converting Conversations to Customers: The Essential Guide to Social Media Sales Success” by simply entering Goodreads Book Giveaway.
It’s very simple to enter, especially if you already use Goodreads. Names are selected at random by Goodreads at the end of the Giveaway period and winners will typically be notified within five working days of the draw. This Giveaway ends on the 10th of December 2016.
I have restricted this Giveaway to people in the UK, USA, Canada and Australia. If you are from a different country and would like to be included next time, please leave a comment below. For full terms of Goodreads Book Giveaway click here.
I thought that you might want to know that there is a chance to get one of five signed copies of my new book ” Converting Conversations to Customers” and if you know someone else who would like to have a chance to enter, please spread the word. Remember this Goodreads Book Giveaway only runs until the 10th of December 2016!
If you have been frustrated by how little space you have for a Tweet then you will be pleased to know that you may have a few more characters to play with starting this week. Twitter have announced that @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer count as characters for your Tweet. You can pack more into each Tweet. I thought it might be useful to remind you how to get more out of 140-characters:
I suspect that one of the first things you do when you thinking of buying anything is that you go online and do a search, am I right? Your customers aren’t any different. Did you know that 90% of buyers start online? Not only do they start online but Social Media is taking an increasingly important role in helping make buying decisions. And this is true not only for Business-to-Consumer (B2C) but for Business-to-Business (B2B) Markets as well.
I was thrilled to be invited to interviewed about Social Media Trends in 2016 on Business Connections Live last month. I love the professional studio set up and Steve Hyland always makes the interviews fun. It wasn’t the first time that I was a guest. I was lucky to be on their first ever broadcast more than two years ago. And they keep on asking me back.