Are you wasting your time and resources by creating social media content from scratch because you believe it is what you should do? You need content to attract the right customer. Social media platforms are always hungry. The reality is this: You’re extremely unlikely to have the time, the resources or the skills to create enough of your own content to satisfy your greedy social media feed.
One of the big fears that stop many people from going on Twitter is that someone will say bad things about them. The problem with avoiding Twitter is that people will be talking about you whether you are there or not. And, you will never know.
Twitter is great for helping you to connect with Influencers, potential business partners, customers and the media if you approach it in a strategic way. Assuming you have already identified key people, connecting on Twitter is not difficult. Don’t expect them to come to you, watch their stream and interact with them first.
Listening is an under-developed skill for most people in everyday life.
And when it comes to Social Listening, most people hardly make any effort at all. Many business owners use Social Media only to broadcast their message.
I suspect that one of the first things you do when you thinking of buying anything is that you go online and do a search, am I right? Your customers aren’t any different. Did you know that 90% of buyers start online? Not only do they start online but Social Media is taking an increasingly important role in helping make buying decisions. And this is true not only for Business-to-Consumer (B2C) but for Business-to-Business (B2B) Markets as well.
I was thrilled to be invited to interviewed about Social Media Trends in 2016 on Business Connections Live last month. I love the professional studio set up and Steve Hyland always makes the interviews fun. It wasn’t the first time that I was a guest. I was lucky to be on their first ever broadcast more than two years ago. And they keep on asking me back.
Guest blogger, Emma Firth returns for the round-up:
An interesting month in social media world – not least as it saw Facebook, LinkedIn and Twitter publish quarterly results, including their latest user figures. So that’s 1.59bn for Facebook, over 400 million accounts for LinkedIn and 320 active monthly users on Twitter – big numbers all round!
So, those aside, what else has been happening in social media news this month?
Lots of interesting updates from a wide variety of networks this month – read on, because there’s sure to be something for everyone and you’re bound to learn something!