Nicky Kriel
Author Archives: Nicky Kriel

Twitter: How to get more out of 140 characters

twitter-how-to-get-more-out-of-140-charactersIf you have been frustrated by how little space you have for a Tweet then you will be pleased to know that you may have a few more characters to play with starting this week. Twitter have announced that @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer count as characters for your Tweet. You can pack more into each Tweet. I thought it might be useful to remind you how to get more out of 140-characters:

5 Ways to use Twitter Lists

It is easy to get overwhelmed by following a large number of people

Some of the questions that I am often asked by people who are new to Twitter are:

  • How do I sort out my followers, there are so many Tweets in my stream?
  • How do you listen to Tweets when there is so much noise?
  • How did I get on a list when I didn’t do anything?
  • One of my friends Tweets 60 Tweets an hour, she is filling up my Twitter Feed:  Is there a way to not see all her Tweets?
  • How do I find people to follow?

All these questions can be answered by using Twitter Lists.

What’s your word for 2014?

What's your word for 2014? - by Nicky Kriel Social MediaDo you have a word that you can concentrate on for 2014?

Rather than make New Year’s resolutions this year, I have chosen to have a word for the year.  My word is “Focus”.  At the New Year’s Eve party I went to, my friend suggested that we all commit to our New Years Resolutions by writing them on a blackboard and taking a photo of it to show commitment to the intention.  So I am sharing that photograph to show that I am fully committed to my word this year.

The reason I chose this word is:

  • In the world of Social Media is so easy to get distracted.  Have you ever seen the movie “Up” where the dogs get distracted by squirrels?  Well, sometimes I feel like that.
  • When I have had razor-sharp focus in the past, I have achieved amazing things.
  • I tried to do too many things in 2013 and by focussing on my core objectives for my business, I am sure that 2014 will be an even better year.
  • I have the words of my dear coaching friend, Sarah Maliphant of More to, ringing in my ears, “Do one thing at a time”

Do you have a word that will be useful for your business or your personal life this year?  Share your word here in the comments or join the conversation on Social Media for Newbies below

How to build a community on Social Media for your Small Business

How to build a community on Social Media for your small businessIs there anyone out there? 

As a small business, you might find yourself asking this question when you are starting out on a new Social Media platform such as Twitter, LinkedIn or Facebook.  You might feel as though you are talking to yourself.

Social Media is Social after all and you need people to engage with.  It is important to focus on attracting a quality network rather than getting obsessed with quantity.  Yes, you do need an audience and yes, the numbers can make a difference, but broadcasting to a thousand people you have collected through an automated process is unlikely to have any impact on your business.

Dee Blick’s new marketing book for your small business

Nicky Kriel and Dee Blick at the 15 Essential Marketing Masterclasses book launch

Photograph courtesy of Laura Drazek

A book may be your best business card, but when you can write a book that is jam-packed with useful information for your readers then everyone wins.  And Dee Blick knows how to write a good book!

Last week I was thrilled to have been asked to speak at Dee Blick’s launch of her new book “The 15 Essential Masterclasses for your small business”.  Dee is the UK’s bestselling author for small business marketing books and her previous book “The Ultimate Small Business Marketing Book” has held the number 1 slot on for the past two years.

I met Dee very briefly at a networking meeting in 2009, she had just published her first book “Powerful Marketing on a Shoestring Budget” and she made enough of an impact on me to buy her book.  I absolutely loved her down-to-earth, practical and useful marketing tips.  So I tweeted about the book and she became one of my first Twitter friends.  Our relationship grew from there.

When Dee asked me if I would contribute to the LinkedIn Masterclass in her new book, I couldn’t say no.

As a contributor, I was able to have a sneak preview of the book before it came out and the book is worth buying just for her first three masterclasses alone!  I would thoroughly recommend that if you are a business owner that you spend a time working through the Masterclasses rather than just reading the book.  Dee Blick’s “The 15 Essential Marketing Masterclasses for your small business” is a gold mine of sensible advice taken from years of hands-on marketing experience with small businesses.

Nicky Kriel speaking at Dee Blick's book launch

Photograph courtesy of Laura Drazek

The book launch was attended by 135 business owners who have all been charmed by Dee over the years.  One of my fellow contributors Robert Clay had never met Dee in real life until the launch evening, but had met her through Twitter and been persuaded to contribute and I noticed that within minutes of meeting her, he was helping her carry boxes of her books.

I was moved by Robert Clay and Ben Locker’s speeches and how much warmth there was in the room towards Dee.  Liz Barnes and Aneela Rose gave mini masterclasses on the chapters they contributed.

Dee’s publishers Capstone, of the Wiley Group seemed delighted by the book launch and even volunteered to help with the book sales on the evening.  Dee has definitely set the benchmark high for book launches!

I am thrilled that Dee Blick is going to be one of my speakers for Spilling the beans on Social Media Summit for small businesses.  She will be talking about how it is very important to get your branding match-fit for Social Media.  And she has even agreed to do a book signing on the day.

Dee Blick’s book The 15 Essential Marketing Masterclasses for your small business can be bought through Amazon. Here is the link to buy the book on and the link for

I am going to be working with another business owner to get my marketing plan written down soon using her book.  Do you have a written marketing plan?  Let me know by leaving a comment below.  I hope I’m not the only one without one.

Nifty Shades of Play workshop with Tom Evans

Nifty Shades of Play workshop by Tom Evans [Video]Do you struggle to come up with ideas for your blog?  Would you like to learn about how to get attention with your blog titles?  And would you like to learn how to get into the best zone to write your blog quickly?  I am delighted that Tom Evans, who is a author, bookwright and creative catalyst will be presenting a “Nifty Shades of Play” workshop at the Spilling the beans Social Media Summit in Horsley, Surrey on the 1st November.

I’ve been lucky enough to know Tom personally for the last few years.  Tom’s book “Blocks” helped unblock the writer’s block that I didn’t even realise that I had and I may never have started blogging without it.  I am very grateful that he came into my life.

Here are two short videos telling you more about the Social Media Summit and Tom’s workshop that I think you will enjoy.

Details for the Social Media Summit on the 1st of November and a full list of speakers and workshops can be found here:

There are only 10 discount “TomEvans” codes that can be used to get the special price. So make sure you don’t miss out!

Tom Evans talks about his workshop that he is presenting on the day.

To find out more about Tom Evans and the books he has written visit Tom’s website.

To find out more about the Social Media Summit for small business visit Social Media Summit and don’t forget the discount code when you book!

Please share this post with business owners that you think will benefit from the day.

Crisis Communication on Social Media [Video]

Ann Wright talks about Crisis Communication and Social MediaHave you thought about how you would handle a crisis for your business?  With the advent of Social Media, the days are gone where you could spend a few days thinking about the best press release to write.  Are you ready to respond quickly and are you Social Media Savvy enough to handle Crisis Communication on Twitter or YouTube?

Crisis Communication expert, Ann Wright explains why small business need to know about crisis communication in this interview:

Takeaways from this Interview:

  • Crisis Communication is not just for big businesses
  • Audit what could go wrong and think about how you would respond to each situation
  • Have a Social Media plan for responding
  • Monitor what is being said about your industry and your business
  • Be ready to disseminate information quickly via Social Media
  • Be prepared!

To find out more about Ann Wright and Rough House Media: visit

Social Media SummitThe Social Media Summit is on the 1st November in Horsley Park in Surrey will spill the beans on Social Media for small business.   Listen to Ann Wright and a host of other expert speaker give no-nonsense practical advice. To get a special discount off the day, use the code “RoughHouse” when booking to book on the day for £99 saving you £96.  This offer is limited to the first 10 people using the code so don’t miss out.

Is your other inbox on Facebook just spam?

Is your other inbox on Facebook just spam? - Nicky KrielDid you know that you had an Other inbox on Facebook?  I had forgotten about it until I read something somewhere on Facebook (I really can’t remember who posted it) about checking the “other” inbox.

I went to have a look at mine and discovered:

  • That I had a surprising number of distant relatives who had died leaving millions and I was the next of kin.  Obviously 2013 has been a bad year for wealthy, childless Kriels!
  • A large number of men who were so blown away by my profile photo that they had to make contact
  • Several women who asked for my personal email so that they could send me photos.  They never mentioned why I would want their photos or what the photos were of.
  • Comments on some events
  • Old inmails from Pages (Pages used to be able send a general inmail to fans)
  • And then in amongst all the obvious spam were some contacts from people who were reaching out to me because they had read my blog or because they knew me in real life.
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