Facebook and Instagram for Business Training

21485-training-course-cpd-providerOverview
Length of Training: Day
CPD Points: 7
Facebook has over 1.7 billion monthly active users and Instagram which is owned by Facebook, has 500 million monthly active users worldwide
This course will teach you how to use Facebook and Instagram for business whether you are Business to Consumer (B2C) or Business to Business (B2B). We will be going through advanced strategies and tactics. Facebook and Instagram are constantly changing and this course will incorporate the latest changes, for example, Facebook Live.

The course covers

Facebook for Business

Introduction to using Facebook for Business
Facebook Profiles, Groups, Pages, Events
Understanding Facebook’s Algorithm and why it is important
Content that works
Using Facebook Analytics to improve your Facebook Page
Best practices for Facebook Ads

Instagram for Business

Introduction to using Instagram for Business
Content that works
Creating Visual Images that stand out
Running Contests on Instagram
Advanced tactics
Best practices for Instagram Ads

Learning Outcomes

By the end of this course you will
Understand how to post engaging content that gains visibility on Facebook
Understand how to analyse your Facebook Page data so that you can make more informed decisions
Understand how to get a ROI for your Facebook Ads
Understand how to attract and engage customers on Instagram
Understand how to create business from Instagram

Other Social Media Training Courses Available

Social Media Marketing Fundamentals

Twitter for Business

LinkedIn for Busines

Social Media Marketing Advanced

Social Media Marketing Fundamentals

21485-training-course-cpd-providerTraining Overview

Length: 1 Day

CPD Points: 7

Social Media Marketing Fundamentals will teach you how to create a social media strategy to build your business and online marketing campaign. You have an understanding of how the major Social Media platforms are being used for business. You will learn the tools you need to build an audience and a coherent social media presence.

Social Media Marketing Fundamentals Training covers

  • Introduction to Social Media Marketing
  • Introduction to Social Media Platforms
  • Creating a Social Media Strategy for Business
  • Optimising your Social Media Profiles (Facebook, Instagram, LinkedIn, Twitter)
  • Building an online community

Learning Outcomes

By the end of the course you will:

Have an overview of how Social Media works for business with both Business-to-Business and Business-to-Consumer Case Studies

Understand how to develop a Social Media Strategy to fit in with business objectives

Develop a Social Media Strategy for your business

Establish a sustainable presence on the social media platforms relevant to your business

Understand best practice for social media marketing

Other CPD Certified Social Media Training Courses Available

Facebook and Instagram for Business
Twitter for Business
LinkedIn for Business
Social Media Marketing Advanced