How to use Facebook Pages for your Business
About the course
Have you been wondering how Facebook can help your Business? Maybe you have set up a Facebook Page and wondered why it isn't working for you.
Not all the 850 million active users are sharing silly photographs or playing games! Business is taking place, but you can't just build a Facebook Page and expect people to come. Do you want to learn how to use Facebook to grow your business?
The Outline for the Course:
1. Why Facebook?
2. Understanding the Jargon
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a) Profile, Groups and Pages
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b) Timeline vs News Feed
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c) Updates, Ticker and Subscriptions
3. Understanding how Pages work
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a) Frequency of posting
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b) Who sees your Posts
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c) Likes does not equal customers
4. Anatomy of Facebook Page
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a) How to see who has liked your Page
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b) Using Facebook as your Page
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c) How to Edit your Page
5. What Content to post
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a) What’s in it for your fans?
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b) Variety is the spice of life
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c) Planning your content strategy
6. Building a Community
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a) Getting likes without annoying your Friends
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b) Engagement is key to visibility
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c) Call to action
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d) Ads
7. Insights
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a) Why you should use analytics
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b) Understanding what the terms mean
The workshop is limited to 10 people at a time so that you can get personal attention.
This course is designed for people who are comfortable using Facebook and who have started a Facebook Page.
It will not suit people who are beginners to Facebook. Speak to Nicky if you are unsure if this course is for you.
Wednesday 25th April 2012
09.30am – 12.30pm
Guildford
£97.50
Book by the 15th March to get the Early Bird Price of £67.50
Find out more about the Facebook Courses:
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