When you set up your Twitter Profile, how much thought did you put into your bio?  Maybe you filled in a few words and thought you would come back to it later?  When was the last time you looked at what your Twitter profile says about you and your business?

Here’s why you need to put a bit of thought when you write your Twitter bio:

Your Twitter bio is Searchable

Did you know that your bio appears in Google searches?  Search Engines will search for keywords within your bio.  How many of your keywords (or keyword phrases) for your business are in your bio at the moment?

People search on Twitter

People use keywords when they are looking for people to follow on Twitter.  Twitter will suggest tweets and people that are relevant to the search.  Are you likely to found in Twitter for your keywords?

Remember:  Use words that people are likely to use when they are searching for your service or product rather than industry jargon.

Twitter suggests people to follow

Twitter recommends people to followed based not only on who you follow and are following, but also by the words used in your bio.  How will Twitter know unless you use the right words.

Your bio may be stopping people from following you

Unless you are a celebrity or a household name, people will not follow people without a bio.  You need to give people a reason to follow you and what you say in your bio will make the difference whether people follow you back or not.

Here’s some other things that may be stopping people

• You don’t give enough information about who you are and what you do:-  Don’t make make people guess that you are worth following.
• Your bio is a sales pitch:-  Most people do not like being sold at.  They may think that you are going to spam them.
• Your bio is very kittens and rainbows:- Okay, if you are just tweeting for fun, it is alright.  But, if you are using Twitter to grow your business, you need to tell people about your business and what you will be tweeting about.
• Your bio lacks any personality:- people want to feel that they are talking to a real life person, not a company logo.
• Your bio is full of corporate mumbo jumbo:-  Have you ever been at a networking meeting and heard someone deliver their sixty second pitch and still been in the dark when they sat down?  Avoid language that appears to be generated by a committee.  Speak in the language your customer uses.
• Spelling mistakes – you may not feel it’s important, but it may be putting off your potential customers.

Your Twitter bio should encourage the right people to follow you and also include your keywords.

What type of bio encourages you to follow someone on Twitter?

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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