- No more automatic feeding of your Twitter activity into LinkedIn
- No more broadcasting of Tweets with #in or #li on LinkedIn
Some people seem to think this is awful, but I think it is a good thing and here’s why:
- The LinkedIn News feed was getting very noisy with Tweets from people who never visited LinkedIn – People tended to set their Twitter to feed automatically into LinkedIn and then forgot about the platform.
- Not all the things you say on Twitter are appropriate for LinkedIn – Each Social Media platform has its own personality – On LinkedIn you are always a business person whereas on Twitter you are a business person but also show your human side. Conversations about walking your dog or chatting to other people on Twitter were not suitable for LinkedIn.
- Frequency of Updates – Most tweets only have a short life span and so it is okay to tweet frequently. Updates on LinkedIn last longer. Many LinkedIn users were annoyed by the number of automated tweets drowning the updates by genuine LinkedIn users.
- Twitter has its own language and jargon – Not everyone understands hashtags or what RT and DM mean.
- Many updates were duplicated. People often set up Twitter to feed automatically into LinkedIn and then used a tool like Hootsuite or Tweetdeck to publish the same content into LinkedIn again.
If you want to broadcast the same content to both LinkedIn and Twitter, you still can by:
- Posting on LinkedIn and make you sure you tick the Twitter box
- Use a third party dashboard like Tweetdeck or Hootsuite to publish content
What do you think about LinkedIn’s announcement? Did you use to have your Twitter feeding automatically into LinkedIn? Love to hear your viewpoint in the comments below.