Twitter Backgrounds: Are they worth it?

I had a bit of a debate last week, I was being interviewed about Twitter and I was asked to explain why Twitter backgrounds were important to small businesses.  My answer surprised my interviewer when I said:  They weren’t!

Yes, you DO want consistent branding, BUT how often are Twitter backgrounds ever viewed?

  • 43% of Tweets come from mobile devices and you can’t see Twitter backgrounds on a mobile device
  • If you used Hootsuite or Tweetdeck to manage your Twitter, you can’t see the backgrounds
  • Even if you use predominately, all you see are people’s avatars and Twitter names.  If you click on their names, you see their bios and the last 3 tweets.  To see their background, you would need to click on their Twitter name again.
  • The only time I ever look at someone’s background is when I check on whether to follow them back or not.  Most of my decisions are based solely on their bio and their last three Tweets.  If I am still not sure I will then click to see more of their Tweets, but too be honest, I look at the content not the imagery at that point.
  • You see the Twitter background when you follow people from their website So there is a brief chance to look at the background before you follow someone.

So how often do you look at someone’s background image?  Do you dismiss people if they don’t have a professional background?

I have a confession:  I have a standard Twitter background, when I joined Twitter a couple of years ago, I was told it was very important to have a customised background.  I played around with a few backgrounds and even had a go at designing one for myself and then Twitter changed its format and…

…I meant to come back to it later…

…but I have been too busy Tweeting!

Over four thousand people have chosen to follow me despite my background.  So do you think its time for me to have a properly designed Twitter Background?

Please let me know by voting or leaving a comment below.


Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of bestselling, "How to Twitter for Business Success" and newly published "Converting Conversations to Customers". For more information visit or to find out about her courses that she runs in Guildford visit

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