Yes, you DO want consistent branding, BUT how often are Twitter backgrounds ever viewed?
- 43% of Tweets come from mobile devices and you can’t see Twitter backgrounds on a mobile device
- If you used Hootsuite or Tweetdeck to manage your Twitter, you can’t see the backgrounds
- Even if you use Twitter.com predominately, all you see are people’s avatars and Twitter names. If you click on their names, you see their bios and the last 3 tweets. To see their background, you would need to click on their Twitter name again.
- The only time I ever look at someone’s background is when I check on whether to follow them back or not. Most of my decisions are based solely on their bio and their last three Tweets. If I am still not sure I will then click to see more of their Tweets, but too be honest, I look at the content not the imagery at that point.
- You see the Twitter background when you follow people from their website So there is a brief chance to look at the background before you follow someone.
So how often do you look at someone’s background image? Do you dismiss people if they don’t have a professional background?
I have a confession: I have a standard Twitter background, when I joined Twitter a couple of years ago, I was told it was very important to have a customised background. I played around with a few backgrounds and even had a go at designing one for myself and then Twitter changed its format and…
…I meant to come back to it later…
…but I have been too busy Tweeting!
Over four thousand people have chosen to follow me despite my background. So do you think its time for me to have a properly designed Twitter Background?