Twitter Backgrounds: Are they worth it?

I had a bit of a debate last week, I was being interviewed about Twitter and I was asked to explain why Twitter backgrounds were important to small businesses.  My answer surprised my interviewer when I said:  They weren’t!

Yes, you DO want consistent branding, BUT how often are Twitter backgrounds ever viewed?

  • 43% of Tweets come from mobile devices and you can’t see Twitter backgrounds on a mobile device
  • If you used Hootsuite or Tweetdeck to manage your Twitter, you can’t see the backgrounds
  • Even if you use Twitter.com predominately, all you see are people’s avatars and Twitter names.  If you click on their names, you see their bios and the last 3 tweets.  To see their background, you would need to click on their Twitter name again.
  • The only time I ever look at someone’s background is when I check on whether to follow them back or not.  Most of my decisions are based solely on their bio and their last three Tweets.  If I am still not sure I will then click to see more of their Tweets, but too be honest, I look at the content not the imagery at that point.
  • You see the Twitter background when you follow people from their website So there is a brief chance to look at the background before you follow someone.

So how often do you look at someone’s background image?  Do you dismiss people if they don’t have a professional background?

I have a confession:  I have a standard Twitter background, when I joined Twitter a couple of years ago, I was told it was very important to have a customised background.  I played around with a few backgrounds and even had a go at designing one for myself and then Twitter changed its format and…

…I meant to come back to it later…

…but I have been too busy Tweeting!

Over four thousand people have chosen to follow me despite my background.  So do you think its time for me to have a properly designed Twitter Background?

Please let me know by voting or leaving a comment below.

 

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

Click Here to Leave a Comment Below

Leave a Comment: