Why you need to search on Twitter
- To find interesting people to follow
- To find people in a particular field or industry
- To find people who have a special interest
- To learn more about people are saying about a particular subject
- To find out more about news stories
- To find out who is asking for your services, skills and products right now
There are people who looking for solutions to their problems right now and you may be able to help them. If you don’t listen to the conversations on Twitter, you are leaving money on the table.
The basic search on Twitter is okay if you are looking for:
- someone in particular
- looking up a trending topic
- a simple keyword
- a hashtag
BUT, the Advanced search is far more useful and powerful.
Twitter keeps it advance search hidden for some obscure reason. You can find it by searching for search.twitter.com or going directly to
UPDATE: On the new layout it is easier to access the Advance Search. See the video at the end.
and this is what you will see.
I found a great video for you that talks you through some of the ways that you can use it. It is predominantly from a consumer viewpoint, but I think it may help spark some ideas about how you can use it to search for new customers.
The most powerful part is it allows you find the right results by being more specific about keywords.
Think of the possibilities!
HINT: Think in the language your customers would be using, not in your business jargon.
The Places section is very useful if you are a local based business. Once you start typing into the place box, the distance appears (see below). How far away are your ideal customers? Don’t forget you could use your location as a keyword too.
Right at the bottom is a little section called “other” that you might not notice.
My top tip is this:
If people are asking for help, they will be using a question mark, won’t they?
Let me know if you found this helpful and if you have, please share and retweet it.
UPDATE: The new Twitter Layout makes it easier to access Advanced Search. Watch this video.