“I don’t have time to Tweet”
…is an excuse that I hear from Small Business Owners.
Well, do you have time to email?
To use the telephone?
Or to network?
How much value do you put on building relationships with potential customers?
Very simply, if you believe that Twitter can be a very important part of your marketing your business, could you find the time then?
Twitter does take time and I need to warn you right now if you don’t know already…
Twitter can be addictive!!!!!
But, using Twitter for your business, doesn’t have to take more than fifteen minutes a day.
So, do you have fifteen minutes in your day when you are not being productive? Or, better still; three lots of five minutes?
If you don’t believe that Twitter can help your business, you will never find time to tweet.
Reasons to find the time
- Tweeting takes considerable less time than driving to a networking meeting, spending a couple of hours there and driving back.
- In a networking meeting you are limited to the people in the room
- On Twitter you are not limited by Geography or budget
- There are no gatekeepers on Twitter, you speak directly to people
- One tweet is the equivalent of one sentence. How long does it take to write a sentence?
Good questions to ask yourself about whether Twitter is worth your time.
- Do you have enough customers?
- Do enough people know about your business?
- Do enough people know, like and trust you?
How to be more efficient with your Twitter time
Tweet around your work day
About half of people on Twitter use their smart phones to read their timeline, respond to people and broadcast their messages. How many times have you waited for a meeting to start, sat on a train or waited in a queue?
Make Twitter part of your daily habit
… like brushing your teeth or having a cup of tea.
To be part of a community, you need to show up and participate.
When I started on Twitter I committed to writing a tweet a day, every day. That was all.
And here I am now almost 10 000 tweets later.
Start with something simple like
- every day I will find one interesting person to follow
- respond to @mentions and Direct Messages
- find something interesting to retweet
- engage in a conversation with at least one person
- post one business related tweet
Find your Optimum time to Tweet
There are applications that can show you when the best time for you to Tweet. It is based on finding out when most of your followers are online. There are two that I have looked at
- whentotweet.com – which is great if you have less than 500 followers. The free version only looks at your first 500 followers, but it gives you an idea of the best time to tweet to get retweeted. It looks at the tweets your followers are tweeting to see whether you have been mentioned or retweeted.
- tweriod.com Another free tool that allows you analyse when the most efficient time to tweet. The free version on this will allow you to analyse up to 5000 followers and will show you charts for the weekend, Sunday, Monday and Weekdays. However, it only shows you these from 10 a.m. to 10 p.m.
- Both of these show me that around 4pm is a good time for me to tweet, so I tested it out with a Tweet just after 4pm.
Guess what? I had 28 responses to the Tweet, which I think proves the point.
Time saving tools
Remember you don’t have to read every single tweet!
It is amazing how quickly you can skim through Tweet if you put them in lists. I have written previous blog post about lists and if you are not using them yet I suggest you read
There are a variety of ways of helping you manage Twitter and the most obvious ones are Tweetdeck and Hootsuite which allow you to see all your lists, your @mentions, messages and tweets in separate columns. They also allow you to update other social media sites from the same place. There are some more tips in this blog article.
What are your top tips for time saving on Twitter?