How to find time to Tweet

“I don’t have time to Tweet”

…is an excuse that I hear from Small Business Owners.

Well, do you have time to email?

To use the telephone?

Or to network?

How much value do you put on building relationships with potential customers?

Very simply, if you believe that Twitter can be a very important part of your marketing your business, could you find the time then?

Twitter does take time and I need to warn you right now if you don’t know already…

Twitter can be addictive!!!!!

But, using Twitter for your business, doesn’t have to take more than fifteen minutes a day.

So, do you have fifteen minutes in your day when you are not being productive?  Or, better still; three lots of five minutes?

If you don’t believe that Twitter can help your business, you will never find time to tweet.

Reasons to find the time

  1. Tweeting takes considerable less time than driving to a networking meeting, spending a couple of hours there and driving back.
  2. In a networking meeting you are limited to the people in the room
  3. On Twitter you are not limited by Geography or budget
  4. There are no gatekeepers on Twitter, you speak directly to people
  5. One tweet is the equivalent of one sentence. How long does it take to write a sentence?

Good questions to ask yourself about whether Twitter is worth your time.

  1. Do you have enough customers?
  2. Do enough people know about your business?
  3. Do enough people know, like and trust you?


How to be more efficient with your Twitter time

Tweet around your work day

About half of people on Twitter use their smart phones to read their timeline, respond to people and broadcast their messages.  How many times have you waited for a meeting to start, sat on a train or waited in a queue?

Make Twitter part of your daily habit

… like brushing your teeth or having a cup of tea.

To be part of a community, you need to show up and participate.

When I started on Twitter I committed to writing a tweet a day, every day.  That was all.

And here I am now almost 10 000 tweets later.

Start with something simple like

  • every day I will find one interesting person to follow
  • respond to @mentions and Direct Messages
  • find something interesting to retweet
  • engage in a conversation with at least one person
  • post one business related tweet

    Find your Optimum time to Tweet

    There are applications that can show you when the best time for you to Tweet.  It is based on finding out when most of your followers are online.  There are two that I have looked at

    • – which is great if you have less than 500 followers.  The free version only looks at your first 500 followers, but it gives you an idea of the best time to tweet to get retweeted. It looks at the tweets your followers are tweeting to see whether you have been mentioned or retweeted.
    • Another free tool that allows you analyse when the most efficient time to tweet.  The free version on this will allow you to analyse up to 5000 followers and will show you charts for the weekend, Sunday, Monday and Weekdays.  However, it only shows you these from 10 a.m. to 10 p.m.
    • Both of these show me that around 4pm is a good time for me to tweet, so I tested it out with a Tweet just after 4pm.

    Guess what?  I had 28 responses to the Tweet, which I think proves the point.

    Time saving tools

    Remember you don’t have to read every single tweet!

    It is amazing how quickly you can skim through Tweet if you put them in lists.  I have written  previous blog post about lists and if you are not using them yet I suggest you read

    5 Ways to use Twitter lists

    How to Create Twitter lists

    There are a variety of ways of helping you manage Twitter and the most obvious ones are Tweetdeck and Hootsuite which allow you to see all your lists, your @mentions, messages and tweets in separate columns.  They also allow you to update other social media sites from the same place.  There are some more tips in this blog article.

    Twitter Tools to help Manage your Followers


    What are your top tips for time saving on Twitter?



    Nicky Kriel

    Nicky Kriel

    Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit or to find out about her courses that she runs in Guildford visit

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    7 thoughts on “How to find time to Tweet

    1. Brilliant article Nicky! Thanks a mill! Lots of good tips for newbies as well as people who use Twitter but not very regularly.
      I’m off now to play with ‘when-to-tweet’ tools;)

    2. Nice post! I’m always fascinated by the “best time to tweet” information. It has changed for me over time. You are right to tell folks to just put Twitter into their day like brushing their teeth. I don’t think twice about it now, just do it!

    3. Pingback: Twitter: 5 Ways to get you retweeted | Nicky Kriel | Social Media Coach & Trainer | Social Media for Business

    4. I don’t Tweet enough because I think I don’t have the time. It can also be the same with marketing your business. You’re busy and so you don’t allocate the time looking for future work. No matter how much I think I know about Tweeting or marketing, Nicky’s posts are a good reminder that keeping your name out there is essential if you want your business to survive and succeed.