Tag Archives for " YouTube "

Social Media News: What’s new in January 2016

Guest blogger, ESocial Media News: What's New by Emma Firthmma Firth, does her monthly round-up of Social Media news for January 2016:

January has been a quieter-than-usual month in the social media world as everyone gets used to 2016! But, as ever, here’s a highlight of the most important changes and announcements pushed out in the last month:


In the wake of announcing it now has 1.04 billion users daily,

Quick YouTube tip: How to add your Social Media sites.

Do you have a YouTube channel? Here’s a quick tip on how to add your Social Media sites to your channel so that people can connect with you easily.

If you like this tip, share it with your friends. If you want to learn how to use YouTube for your business, we are running a workshop in Guildford on the 23rd May. The details are here.

Watch out for the next quick tip soon.

5 Reasons to upload your video to YouTube

Ok, let’s assume you have gone to the trouble of creating a video for your business.

What do you do now?  Host the video on your website? Post it on your Facebook Page? Or load it onto a video sharing site?

Unless there is a particular reason for not wanting the video to be public, the obvious choice is to upload it to YouTube – first.

From YouTube, you can easily embed it from YouTube to your own website and share it on Facebook and Twitter and other social media sites.

5 Reasons to use YouTube for hosting

1.  Google Ranking

Videos outperform text for keywords in online searches.  Up to 53% higher! And Google seems to have a bias to YouTube videos versus video hosted on other sharing sites.  Remember: Google owns YouTube.

2.  YouTube is by far the largest video sharing site

Yes, there are plenty of other video sharing sites and there is no harm in posting your video on other sites such as Vimeo. But, if you have gone to the effort of producing a video, don’t you want it to reach the largest possible audience?

3.  YouTube is the 2nd largest search engine

YouTube is a Search Engine and people are actively searching on YouTube every day.  By optimising your video for keywords, you can be found by the right audience.  YouTube will suggest your video to people watching similar videos.

If you post the video directly to your website, only people who land on your page will see it.

Don’t just assume that simply posting a video to YouTube will mean that your video will get thousands of views. 

37 hours of video are uploaded on YouTube every minute.

You need to be able to stand out from the competition by being strategic and encouraging engagement.

4.  Longevity

If you upload your video to Facebook directly, it will be gone within a few days, replaced by other updates.  Have you ever tried to find old posts on Facebook?  In theory, it is all there, but in practice they are very hard to find.  Twitter’s longevity is probably only a few hours.  On YouTube videos will be found for years after they have been uploaded.

This is an extract from my interview with YouTube Expert, James Wedmore.

You can read more about why video is good for your business on Why you need video for your business right NOW.


5.  Views from other sites count as views on YouTube

If you embed your video onto your website from YouTube, as long as you haven’t set it to autoplay, every time someone watches your video on your website, it counts as a view on YouTube.  Every time someone watches it on Facebook or Twitter or any other social network site, it counts as a view.

YouTube videos:

  • with higher views,
  • that have engagement i.e. comments and likes
  • and that are keyword optimised

rank higher in YouTube searches.

Things to remember:

  • Make sure that you have a call to action
  • If you refer to something on your video, make sure it makes sense wherever people watching it.  I have seen videos on YouTube that tell you to book onto the webinar/course or sign up to a newsletter, but there are no links in the description or directions on how to do it.
  • Don’t forget to add your website to your description of the video on YouTube (add the http:// to create a hyperlink)

If you want to learn how to use YouTube to drive traffic to you website, I would highly recommend James Wedmore’s Video Traffic Academy Click Here!.  I have learned so much from him.

[For transparency, this link is an affiliate link, so I will get commission if you decide to go ahead and buy it.]

What are you doing with your videos?

Why you need video for your business right NOW

This a picture of the interview that I did with James Wedmore. Watch the video further down.

Have you been considering whether to use video for your business?  Are you not sure about whether it is worth the time and effort?  Maybe you uncomfortable about being in front of the camera?  If you have answered YES to any of these questions then I suggest you watch this interview I did with James Wedmore who is a YouTube Expert.

He gives brilliant reasons why small business should be using video to market their business.

He also gives great tips on:

  • the value of video
  • getting comfortable in front of the camera
  • how to save time when creating video
  • getting rid of performance anxieties
  • the importance of consistency


Personally, my most powerful moment in the interview was when he said to stop thinking about you when you shoot a video and to think, instead of the content you want to share.  What is your best part?

I would highly recommend Video Traffic Academy because it has taught me such a lot about YouTube.   I was bowled over by quality of the content of the course and I wanted to share it with you.  James over delivers in content and it is absolutely packed with useful and practical information.  The course will appeal to both your left and right hand side of your brain.  The best part of it is that it is all focused on driving traffic to your website and generating business for you. Click Here! (Just so that you know, I am an affiliate so I will earn commission when you buy the product.)

If you want to find out more about James Wedmore his website is www.jameswedmore.com
If you still need convincing of the quality of the content offered in the course, watch this short video which he did for Social Media Examiner recently.

I am willing to bet that you learned quite a few tips in the past seven minutes.

To find out more about the Video Traffic Academy Course Click Here!

Let me know which tips have helped you most or struck a chord with you by leaving a comment, thank you.

Knowing me, knowing you video Challenge for you

It would be lovely to get to know you a bit better and I have found a great way to do it. Watch this video.

Step 1

Sign in to YouTube as your channel.  If you haven’t set up a channel yet, it is a good time to do it now, it only takes a minute and you will want to have a channel for your business. Click on the comment box as though you are going to leave a comment.

Step 2

Choose the Upload Video option

Step 3

Give permission for the programme to access your webcam so that you can record yourself.

Step 4

Record a short video introducing yourself.  It is up to you how long or short it is and exactly what you choose to say.  Don’t worry if you don’t get it right first time, you can preview it and rerecord it.

Step 5

Publish it.

I know this will push you out of your comfort zone, but it is a great way for us to connect and I would really like to get to know you a bit better.  Thank you.

Time to learn about YouTube

How much do you know about YouTube?  Do you still think that YouTube is just about cute kittens, dancing babies and car chases?  Or has it dawned on you that YouTube could be very powerful for your business?

Video is not the future, it is the present.

Facts you may or may not know about YouTube

  • YouTube is the most popular video channel around the world
  • it has 3 billion views a day
  • more than a days worth of video is uploaded to YouTube every minute
  • Google owns YouTube and if you know what you are doing your YouTube videos can get you on the first page of Google

Video has become far more accessible to all of us.  Most of us will have

  • web cameras on our computers
  • can record video on our camera
  • and video on our phones
  • ability to buy a Flip camera or Kodak Zi8
  • even good quality video cameras are now affordable

The cost of producing video is nominal, but before you all rush out and start producing video and shoving them on YouTube, I want you to think about the following:

  1. What will bad quality video say about your business?
  2. What is the point of spending your time creating videos that only a handful of people watch?
  3. Are you creating videos for the sake of creating videos or do you have a strategy that means that each video is part of a longer term marketing plan that will help drive the right customers to you?

Video is very powerful because it helps people to connect to you as a person, it makes your website more sticky and you can demonstrate things quickly which would take ages to write about.

Up to recently, my attention has been focussed on Twitter, Facebook, LinkedIn and Blogging.  I believe that you should learn to use each Social Media platform properly before moving onto the next and I thought it was time to learn how to use YouTube properly.  Not only for my business, but so that I can help business owners to use it to grow their business.

Two things have happened since making the decision that it was time:

  • I have found a local video expert who I trust and feel that we are on the same page.  I am going to be working closely with Chris Towndrow who I met through Twitter because I know that learning how to be great at producing and editing video is not the best use of my time.
  • I found an ideal training course for using YouTube which is ridiculously great value for money.

This training course is one of those things you want to keep a secret from everyone because it gives you a distinct advantage over people who don’t know about it.  Part of me would love to keep the knowledge to myself, but I know that it would be unfair not to give you the opportunity to have access to it too.

I can’t recommend Video Traffic Academy training with James Wedmore highly enough if you are thinking about using video for your business or would like to get better results from the video that you have already shot.

There is over 8 hours worth of training on course and it only costs $97!  It has helped me understand how YouTube works.

  • I now have a cunning plan for Google domination in 2012 which you will have to wait to see.  Warning Alert: I will be producing a high quantity of good quality video next year.  Some produced professional, some screen casts, some video interviews and some on my flip camera or web camera.
  • I had no idea that YouTube was a community before the course and on that point, if you already have a channel and would like to be friends or would like me to subscribe to your channel, leave a comment on my YouTube channel which is here.
  • I love the big picture view that James Wedmore gives for developing a strategy for using video as a tool to market your business.
  • And he is great about giving the “how to” details too.  For example, how to get a link within your YouTube video that links directly back to your website or how to use Google Keywords before you even start to produce a video.
  • I also love the private Facebook Group that you become a member of when you buy this training.  There are so many helpful tips and you feel part of a community.

So if you can make time to watch a video or two at a time that suits you best and you would like to learn how to use YouTube to grow your business.

Click Here!

Social Media Strategy: Do you have one for your business?

Do you have a Social Media Strategy?

Or do you just have Social Media accounts that you use?

It is very easy to jump on the bandwagon and be on Twitter, Facebook and LinkedIn without having a clear idea of how you want to use them to grow your business.  Time is a precious resource, can you afford to waste it?

This is a talk that I did for the Chartered Institute of Marketing (CIM) Surrey in September.  I think that you will find the questions useful for your business.

I would love to have any comments and please feel free to share it.

If you would like to work on your Social Media Strategy, here are two courses coming up this month:

Half day Workshop -Guildford, Surrey 25th January – http://www.nickykriel.com/blog/social-media-strategy-workshop/

Online Class – 23rd January, 8pm https://student.gototraining.com/r/2256092646607407104