One of the big fears that stop many people from going on Twitter is that someone will say bad things about them. The problem with avoiding Twitter is that people will be talking about you whether you are there or not. And, you will never know.
Twitter is great for helping you to connect with Influencers, potential business partners, customers and the media if you approach it in a strategic way. Assuming you have already identified key people, connecting on Twitter is not difficult. Don’t expect them to come to you, watch their stream and interact with them first.
January has been a quieter-than-usual month in the social media world as everyone gets used to 2016! But, as ever, here’s a highlight of the most important changes and announcements pushed out in the last month:
In the wake of announcing it now has 1.04 billion users daily,
Lots of interesting updates from a wide variety of networks this month – read on, because there’s sure to be something for everyone and you’re bound to learn something!
Twitter chats or Tweet chats are a great place to network online and increase the visibility of your business. So what is a Twitter chat? It is a live event on Twitter at a set time, using a hashtag so that participants can follow and join the conversation. They are usually moderated and focussed on a particular topic. Most Twitter chats last an hour. The chat can be a special event, but many are at a regular time at a weekly or monthly interval. So how do you find a Twitter chat that is right for you?
Here are great places to find Twitter chats:
#Twitterchats are great fun and it is a brilliant way to network and meet new people. But what happens after the hour is over? Have you ever tried to find all the people taking part in a particular #Twitterchat and add them to a list? It can take a lot of time if the chat has been busy. Here’s how to create a Twitter list for a #Twitterchat easily. Set it up beforehand so that all the people in the chat are automatically added to the list.
Some of the questions that I am often asked by people who are new to Twitter are:
All these questions can be answered by using Twitter Lists.
Guest blogger, Emma Firth gives her monthly Social Media Round-up…
Hello, and welcome to my guest blog looking at the changes affecting small businesses, in particular, that the main social networks have made in May.
After a raft of changes in April, May has been seen another handful of new announcements from the ever-evolving social media giant.
Have you ever wondered how effective your activities on Twitter and Facebook are? You get Retweeted and followed and People comment on your activities on Facebook and Like what you do…But, have you ever wondered how to measure your levels of engagement? Do you know how much influence you have?
One way to measure your influence is Kred. If you haven’t used Kred yet, I suggest you pop over and have look at it. Once you have connected with your Twitter and Facebook accounts it will give you two scores on an emblem that will look similar to mine.
The second score which they call the Outreach level is a measure of how generous you are on Social Media and is measured out of 12.
So what do these scores mean and how are they measured? The nice thing about Kred is that they actually tell you.
Kred defines Influence as the ability to inspire action and measures the following:
You get points for each action and points increase your Influence Score. When you have a low score you don’t need that many points to increase your score. When you have a high score you will need a gazillion points (okay, not technically) to increase your score.
So what does your influence score mean?
Kred did a breakdown of the scores at the end of 2011. (Since the scores are accumulative I suspect that there may be a few more people at the top end of the scale now, but I will go with the figures that are published.)
If you register with Kred today, they will look at the last 1000 days of Twitter, but only start adding actions on Facebook when you connect your account, so obviously, the longer you are registered with the more your points will accumulate.
Remember: There is no point trying to game the system to get a higher score, you need to keep your business objectives for using Social Media, top of mind. Social Media needs to be working for your business or you are wasting your time.
I really like this measure because this shows how active and generous you are towards other people. This is one score that you can control and having a higher score shows that you are willing to build up relationships with other people on Social Media:
You get points on Twitter for:
You get points oh Facebook for:
So what does your outreach score mean?
You can accumulate points quite quickly at the bottom, so unless you are new to Twitter, a score of 4 or less shows that you are predominantly using Social Media to broadcast rather than to interact. I hope you are not in this category! If you have just started using Twitter and just connected your Facebook Account, you will be pleasantly surprised how quickly your score will increase if you interact with others.
As with the Influence score, the higher your score, the more points you will need to move to the next level. At the moment, the highest score you can achieve is 12. Kred doesn’t give any indication of how many people are at each level, but I am going to suggest that you want to be a 6 or higher.
There is a lot more to Kred, but this is just an introduction. If you want to find out more about their scoring system it can be found here: Kred rules It is worth having a look to see how you measure on Engagement and Influence. Let me know if you found this useful in the comments below.
Have you been wondering why your number of followers drop? Do you take it personally when people unfollow you? Why do you lose followers on Twitter? While it may be something you are doing, there is a good chance that you will get a certain number of unfollows every week, no matter what you do. It is time to stop worrying about fluctuations in your follower count. But, first check that you are not being antisocial on Twitter.