Have you been wondering why your number of followers drop? Do you take it personally when people unfollow you? While it may be something you are doing, there is a good chance that you will get a certain number of unfollows every week, no matter what you do. It is time to stop worrying about fluctuations in your follower count. But, first check that you are not being antisocial on Twitter.
Is it something you did?
- Constantly selling (nobody likes being spammed)
- Only tweeting stuff from your website and about your business
- automated DMs (I know quite a few people who will unfollow anyone who send them a “Thank you for following me, now….with a call to action”)
- Constantly retweeting other people’s tweets and adding none of your own content
- Tweeting too often – if someone is only following a few people you might be filling up their Tweet stream
- Not Tweeting at all (it is unlikely that Tweeting only a few times a month is going to get you unfollowed, but if you haven’t Tweeted for a few months, your account will be marked as inactive if people are using tools to manage their followers).
These are all things you can change.
Is it something your follower didn’t like?
- they find you boring
- they find you annoying
- they were upset by something you said
- they only followed you for a particular reason which has changed
- you didn’t follow them back
It is worth having an objective look at your last ten Tweets and seeing how other people might see you. Is there anything you would change? You are not going to appeal to everyone, it is not the end of the world.
Is it automated behaviour?
- Some accounts are automated to follow people and then when they get a follow back, they unfollow because they are collecting followers
- Some people use a tool which automatically unfollows people who don’t follow back
- Some people might be doing some housekeeping on their accounts using a tool and it is nothing personal
It’s not personal.
Is it Twitter?
Twitter will cleanse accounts that are breaking their terms of service such as spammers or bots (programs that automatically follow and unfollow other accounts) and some of those accounts may have been following you.
You didn’t want those followers anyway.
Now it’s your turn: Leave a comment and let us know one thing that makes you unfollow people on Twitter.