Which do you think is true?
Well, guess what, they are both true!
Well, according to statistics at least! Facebook which makes it incredibly easy to share, by introducing “Share” and “Like” buttons, leads the way for sharing. Twitter relies on people clicking through to articles because it limits tweets to 140 characters. They lead on clicks. According to the statistics Twitter averages at 19.04 click throughs to Facebook’s 2.87!
The chances are strong that you have not read either article. If you had seen the headlines you might not have read beyond the first 3 words of the headline. Have you thought how we much we assume from just the headlines we read? In the moment we read the headline we have an impression of what the article is about. Our mind fills in the blanks. You can “read” a newspaper by just reading the headlines. So how long do you spend thinking about your headlines before you write them?
You only have 1 second to make an impression.
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