A week or so two articles came out, both Facebook and Twitter announced statistics that “proved” that they were the most successful. What would you think if you read the following headlines?
Facebook beating Twitter at getting people to share
and
Twitter Crushing Facebook’s Click-Through Rate
Which do you think is true?
Well, guess what, they are both true!
Well, according to statistics at least! Facebook which makes it incredibly easy to share, by introducing “Share” and “Like” buttons, leads the way for sharing. Twitter relies on people clicking through to articles because it limits tweets to 140 characters. They lead on clicks. According to the statistics Twitter averages at 19.04 click throughs to Facebook’s 2.87!
The chances are strong that you have not read either article. If you had seen the headlines you might not have read beyond the first 3 words of the headline. Have you thought how we much we assume from just the headlines we read? In the moment we read the headline we have an impression of what the article is about. Our mind fills in the blanks. You can “read” a newspaper by just reading the headlines. So how long do you spend thinking about your headlines before you write them?
You only have 1 second to make an impression.
I am running a series of workshops with Tom Evans on grabbing attention with your headlines and tweets:You only have 1 second.
Some other articles you might find interesting:
5 Reasons to Listen on Twitter
Nicky Kriel
Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses
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