Being bland, faceless and vanilla, doesn’t work on Social Media.
Forget: Business to Business (B2B) and Business to Consumer (B2C). You need to start thinking
People to People (P2P).
People want to connect with people. People do business with People they know, like and trust. Social Media is SOCIAL. It is hard to strike up a relationship with a business spewing sales messages constantly. So many businesses think that Social Media is a just a free advertising platform. They constantly broadcast marketing messages and then they wonder why it is not working for them.
As a small business, Social Media offers you a great opportunity to level the playing field, but you need to willing to show that you are a real person.
When we use platforms like Facebook, Twitter and LinkedIn we let people sample what we are like and form an impression about us over time. I have had so many phone calls which start with something like, “I have been watching/following you for some time now and I would like to do business with you” from people I haven’t met yet in real life.
When you are yourself, you attract people who are like you to you. It is incredibly hard work, if not impossible, creating a persona and maintaining it over a long period of time. It is far easier being yourself.
“Be yourself, everyone else is already taken” Oscar Wilde
I found this very powerful YouTube video from Gary Vaynerchuk, who is a best selling author, very successful wine merchant and Social Media speaker. I happen to agree with him and would love to know what you think about it.
Leave a comment below and let me know what you think about showing your personality on Social Media. Are you being yourself or are you still hiding?