online visibility | Nicky Kriel | Social Media Coach & Trainer

Nicky Interviews online visibility expert, Denise Wakeman

Have you been wondering how to improve your online visibility as a small business?

I was lucky enough to interview Online Visibility Expert, Denise Wakeman earlier this month. Denise shares why online visibility is so important to business owners and the interview is packed with practical hints and tips.

Takeaways from the interview:

If you can’t be found on the web, you don’t exist. If your customers can’t find you, they will find someone else.
The example from Social Media Examiner can be found in the article 9 Small Business Social Media Success Stories, Ana White’s story is the 6th Story.
Start to build online visibility with your own real estate – your blog
Your blog draws the right people to you. They prequalify themselves as your customers and are pre-sold before they contact you.
If you reframe the time spent on Social Media as marketing your business, you will find the time.
Block off at least 30 minutes a day to use Social Media and do it
You don’t need to do everything, you only need to take one step at a time
Even if you struggle with writing your blog post, once it is published it will work for you 24-7
You don’t have to write an essay for each blog post.
If you really struggle with writing, you can use video or audio to blog

Denise can be found on www.denisewakeman.com and her Free 7 day online visibility e-course can be found on www.boostyourvisibility.com.

I am sure she would love to see your comments about the interview.

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

What is LinkedIn Today?

Just below your update box, you have the top articles that are currently being read and shared on LinkedIn within your industry and among your peers.

LinkedIn will look at:

the industry that you are in
who you are connected to
how often articles are been shared, liked or commented on
which recent articles your direct connection have shared

How to use LinkedIn Today

Tailor your LinkedIn Today

The first step is to make sure that headlines you get, are tailor-made for you.

By clicking on the “See all Top Headlines for You” this is what you see:

By clicking on the “See all” for either the Top Sources or Suggested industries, this is what you’ll see:

You can choose which sources and industries are relevant to you specifically by clicking the Follow button.

Read the Headlines

It is a very easy way to keep up to speed with what is happening in your industry. It is worth creating a daily habit for yourself. Even if it is just read one article a day!

Comment on the article

Very few people leave comments on articles and there is a very good reason why you should consider doing it.

It’s an opportunity to form a relationship with the author
It’s an opportunity to show that you are a thought leader (although you have to say more than “Nice post”!) A thoughtful considered response is ideal if you have the time.
Other people can read your comment so it increases your online visibility
Most comments you leave require a website address. This creates a backlink to your website
Each comment can be found by search engines. It gives people who are searching for your name, a more rounded view of you.

Caution: Be aware that if you write a ranting comment on someone’s post it will reflect badly on you.

Share the article

Share the post you have read on LinkedIn, adding a comment to your update.

By sharing good quality content, you get associated with the content.
You don’t have to write everything yourself.
People appreciate people who share good sources of news.
It is an easy way to update your LinkedIn Profile
Which in turn gives you better visibility on LinkedIn

Simple really, isn’t it? Let me know if you have been using LinkedIn Today by leaving a comment below.

Nicky Kriel | Social Media Coach & Trainer | Social Media for Business

Inspiring you to grow your business through Social Media

Tag Archives: online visibility