Just found out that Facebook have added a great new feature for Facebook Pages. You can now add replies to specific comments left on posts. In the past, all the comments have been in chronological order which has made it hard to work out if people are responding to the original post or to another comment left by someone else. Especially, when several people respond at the same time and not everyone knows how to tag people in comments.
Now you have the ability to add a reply in response to a specific comment which means that you or your fans can start a conversation thread.
So how do you do that?
At the moment it is an opt in process, but from the 10 July 2013 all Pages will have this enabled.
Did you know that even if someone Likes your Facebook Page, they may not see your posts in their news feed? According to Facebook, only 16-17% of fans are reached by Pages! Facebook apply an algorithm to choose what updates appear in each person’s news feed.
The news feed algorithm uses several factors to determine top stories, including the number of comments, who posted the story, and what type of post it is (e.g. photo, video, status update, etc.).
The exact nature of the algorithm is only known to Facebook and changes periodically. It is refer to it as Edgerank. The higher the Edgerank a post has, the more visible it will be.
The Edgerank score for a Page is calculated for each individual by:
I have also noticed the following.
If you want more details about negative behaviour. I found this really good post by Chad Wittman on Socialfresh.com which goes into more detail: The simple reason Facebook Pages are losing Reach: Negative Feedback
Let me know if this has helped you, I will be writing about how to improve the engagement on your Page soon.
Facebook recently announced the introduction of what they call Graph Search. It means that the Search function on Facebook will be far more powerful than it is now. Graph Search brings with it some privacy issues, but also opportunities for businesses using Facebook as a marketing tool.
Over 150 million people a day visit Business Pages, let alone those people who see Business Page updates via their news feed.
With Graph Search, people can search Facebook by looking for things like “Italian restaurants that my friends have been to in London”, “hotels in Paris” or “Business Pages my Friends have Liked”.
Facebook recommends that you make sure your information on your Page is up to date.
When was the last time you checked what you have on your information Page?
They also recommended the following:
Your Page Name
I will be writing a few blog posts in the next few days to help you prepare your Pages for Graph Search including:
If you haven’t checked your Privacy Setting yet, please read this: Facebook Privacy: Who can see your Stuff?
Let me know if you would like to answer any questions.
What do you do if you have two business Facebook Pages for the same business? I know quite a few businesses have found themselves in this position.
If you want to get merge your duplicate Facebook Pages, this is what you do:
Before you start, I highly recommend you back up the Page with fewer Likes in case there is information or photographs that you want to keep.
I use SocialSafe to back up all my Social Media accounts. They have a 60 day free trial for up to four accounts – and it is easier to use to use their system than to try to it manually. SocialSafe saves the following: fans, profile, photos, events, status updates to your computer.
If you have Milestones, make sure you screen capture them to make sure you transfer all of them. At the moment there is no way to save these or transfer this information so you will need to add them manually to the combined Page.
If you found this post of merging duplicate Facebook Pages useful, please share it with other people in your social networks.
If you are using Facebook Pages to market your business and wondering how to see who has liked your Page, then you will find this helpful.
In the Admin Panel, you can see who has recently liked your Page.
Click on “See All” as indicated below.
You will then see the following:
Other things you should know about likes:
Let me know if you have found this useful by leaving a comment. Thank you.
Sorry, I know you that you probably want a more definite answer but the answer is not a simple number. It is a balancing act between posting too frequently and not enough. So here are a few questions you need to ask yourself:
If you are starting out 3 times a week may be a big stretch for you, but if you use Social Media all the time you may be able to commit to posting 3 times a day.
Think about what is realistic for you to do on a consistent basis. Social Media is a marathon not a sprint, so you need to be able to maintain your activities over a long period of time. It is better to start slowly and increase your frequency of updates over time than start with a spurt of activity and then stop because you become overwhelmed with it all.
Having a clear idea of what content you are going to share on Facebook will help you to collect great articles, YouTube videos and pictures for your Page so that you can plan your content in advance.
Remember: You are more likely to get more fans when you give your fans content that is relevant to them.
The biggest reason people give for unliking a Page is too frequent posting! Most people are on Facebook to be connected with their friends and family, they don’t want their feed to be filled with what they consider spam. It is not that they mind being connected to your business page, they just don’t want to miss their friends news because their News Feed is filled with your stories.
On the other hand, if you post too infrequently, you are unlikely to get much activity on your Page and your visibility of your Page will be low. Posts might not be seen even by people who liked your Page.
Did you know that even if someone has liked your Page, they may not see your posts because of the Edgerank system that Facebook uses? Read the following post to find out more about how to increase your visibility. 5 Facebook Tips to increase your Visibility
The number of friends your fans have will also have an impact on the frequency that you can post. If your fans have liked a large number of Pages and have loads of friends, they will probably not see your post unless you post very frequently. If your fans have only a few friends and a few Pages they are very likely to unlike your Page if you post too frequently. You will only get the balance right by getting to know your Fans.
There is no absolute figure for how many times to post on Facebook, it really depends on your business. SocialBakers suggest the optimum posting is 5-10 times a week.
The best way to find out how often to post is:
Get to know the analytics for your Page.
Facebook Insights makes it really easy to see how effective you are on Facebook, but you need pay attention to what the figures are telling you and be willing to experiment to see what works for your Page.
(You need to have 30 Likes on your Page before you can see your Insights)
If you have a new Facebook Page and post three times a week
If you post once a day.
If you post more than once a day
On Social Media for Newbies I tend to post every day, but I have found that twice and up to three times a day works for me because I have fans in different time zones. First thing in the morning gives me the best response with UK people. Early afternoon and late afternoon gives me a good response with American people. Late evening tends to get me very little response.
Personally, I would rather post when I find a good quality article to share than just because I have to. While I have seen good results from posting more frequently, I cannot do it consistently because time is a precious resource to me as a business owner and sometimes earning money gets in the way of being prolific on Facebook. The point is to use Facebook as a tool for marketing my business, not to be good at Facebook.
Let me know what works for you by leaving a comment below.
The one thing that is certain about Facebook is that it will change again. Here are five recent changes you might have missed.
If you look in the about section of your Profile, you will see that your email has been changed to a Facebook email.
I have left mine as it is and here’s why: My previous email was hidden and the settings for the Facebook email are so that it’s only visible to friends. Facebook Friends can inmail me anyway.
This is a brilliant addition for Facebook Page owners.
When you click on the clock, it will give you the option of adding a year.
Okay, it is a bit cumbersome, but it does allow you to pre-schedule your posts directly within Facebook. Facebook tends to give more visibility to posts that have been generated directly in Facebook.
In the past, when you made someone an administrator of your Page, you gave them complete access to everything including being able to delete the Page. Now you can now allow people to have permission to do certain functions only.
Choose between Manager, Content Creator, Moderator, Advertiser, Insight Analyst.
Have you ever commented on something, posted it and then realised you had spelled something wrong or left out a word? Previously, your only choice was to delete it and start again. Now you can edit your comments.
If only they would add this function to editing an post or update!
Facebook have added something called Voice which will make things easier for Page Owners and especially people who have multiple Pages.
When you visit your Page, you may have notice a blue bar at the top. Your default setting for the Page will show as the voice that you use on the Page. For example, on Social Media for Newbies, I always post as the Page. However there are other Facebook Pages that I will always post as Nicky Kriel.
This bar makes it incredibly easy to switch between commenting as the Page and commenting as yourself.
So for example: As an administrator of the Toastmasters International UK & Ireland Page, I need to be mindful that I am representing Toastmasters International, yet as Nicky Kriel, I can express my opinion as a member and talk about my local clubs.
It use to be possible to use both voices, but took a bit of fiddling. Now it is easy to click between representing your Profile and your Page.
Let me know if you like the new changes. Which ones do you think will be useful to you?
Are you wondering how to get more comments on your Facebook Page? The more interaction and engagement you get on your Page, the more visible it becomes and the more likely it will reach your ideal customers. You can’t force people to comment, share or like your posts, but by changing and tweaking a few thing you do on your Facebook Page, you can get a far better response and improve your visibility of your Page.
Post regularly on your Facebook Page. Aim to post at least 3-5 times a week. So many Facebook owners are sporadic about their posting. They will post three posts within minutes of each other and then nothing for days on end. Set yourself a manageable goal like an update a day and stick to it. It is easy to get despondent, but remember consistency builds momentum.
Start with your Fans in mind. You have to give them a reason to keep coming back to the Page. Make sure you post quality content. Are all your posts at least one of these:
Are all your posts the same? Remember that variety is the spice of life and that you can mix up the types of updates you post. How many of the following have you posted recently?
It is easy to forget that building a community on your Page works both ways. You need to show that your care about your fans. Do you respond back to comments that people leave within a short time? Many business page owners view their Business Pages as a way to broadcast their message to potential customers and forget that it is a great way to build relationships.
When you post an update, do you just post a statement or do you ask a question? We are programmed to respond to questions even if it is answering it in our head. Questions help to build engagement. There are a few things to bare in mind when you ask questions:
If you want people to comment, like or share a post, the best way to do it is to ask them to do it. Call to actions aren’t just “buy my product” if you want more engagement with your Page, you need to explicitly ask for it. Some suggestions of call to actions are:
Sounds simple, doesn’t it?
Remember not to give up. Sometimes you will be the most comments from unexpected sources. Pay attention when you get a good response and do more of the same. Let me know which tip is the most useful to you. And don’t forget to share this post with your Facebook Friends. (Couldn’t resist adding this call to action!)
I have found four apps that can help you add value to your Facebook Page. And the best part of it is that you can add them for free. They all have paid version if you want to do something a bit more sophisticated. If you have never played around with apps before, these ones are a good place to start.
It is free easy to add your add your own imagse and captions to the tabs, read my previous post New look Facebook Pages: Understanding Tabs
Involver allows you to add two apps to your Facebook Page for free. You can change the applications around at any time and the five that you can choose from are
Facebook now allows your Fans to message you directly, but most Fans don’t know that they can do it. This form is an easy way for people to contact you directly.
I love this app. It makes it very easy to reward your loyal Facebook Fans. Each week this application will select the fan who has interacted most with your page.
Warning: Don’t forget that this application post automatically at the same time each week. I have made the mistake of posting something to my Page within a few minutes of this being posted. Ideally, you make sure there is at least 4 hours between postings because the biggest reason for people unliking a Page is: Too frequent posting.
This is a very clever application which I found out about through Amy Porterfield. It allows you to import your web page into Facebook.
I have imported my YouTube Workshop which allows people to book directly onto the training without ever having to leave Facebook.
Here’s a video that shows you just how easy it is.
You can create one tab for your Facebook Page for free and it could be a Landing Page, or could include your YouTube videos or even be a online shop. What I like is how easy it is to use.
There are substantially more applications you can use. Let me know if you like one that isn’t mentioned or if you have been inspired to try one. And don’t forget to share this post with your friends.
Do you have a Landing Page for your Facebook Page? There is one change to Facebook Pages that will make a big difference to you. If you have a landing page for people who haven’t liked your Page yet, it will no longer be the default page. Everyone will now views your Timeline or wall whether they have liked your Page or not.
You first have to expand the the tabs by clicking the arrow on the side
You will see up something like this
When you hover over the individual tabs, a pencil will appear and click on it will give you some options to switch the tabs with other tabs or edit settings. To make changes click edit settings.
An example of how powerfully you can use your tabs: See how Amy Porterfield uses them.
Let me know if you find this series helpful by leaving a comment or sharing it with your friends.
The other posts in this series