Facebook Pages: You can now add replies to comments

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Facebook Pages:  Reply to commentsJust found out that Facebook have added a great new feature for Facebook Pages.  You can now add replies to specific comments left on posts.  In the past, all the comments have been in chronological order which has made it hard to work out if people are responding to the original post or to another comment left by someone else.  Especially, when several people respond at the same time and not everyone knows how to tag people in comments.

Now you have the ability to add a reply in response to a specific comment which means that you or your fans can start a conversation thread.

So how do you do that?

  1. Go to your administration panel
  2. Click on Edit Page
  3. Choose Manage Permissions
  4. Check the “Allow replies to comments on my Page” box
  5. Job done!

At the moment it is an opt in process, but from the 10 July 2013 all Pages will have this enabled.

Why all Facebook Business Page owners need to understand Edgerank

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Why every Facebook Page owner should know about Edgerank - by Nicky KrielDid you know that even if someone Likes your Facebook Page, they may not see your posts in their news feed?  According to Facebook, only 16-17% of fans are reached by Pages!  Facebook apply an algorithm to choose what updates appear in each person’s news feed.

The news feed algorithm uses several factors to determine top stories, including the number of comments, who posted the story, and what type of post it is (e.g. photo, video, status update, etc.).

The exact nature of the algorithm is only known to Facebook and changes periodically.  It is refer to it as Edgerank.  The higher the Edgerank a post has, the more visible it will be.

The Edgerank score for a Page is calculated for each individual by:

  • The number of times you interact with a particular Page – i.e. the more you interact (like and comment) with a Page, the more posts from that Page will show up on your feed.
  • The importance a particular post by the amount of comments, shares and likes it gets – i.e. other people’s reaction to the post counts.  If everyone shown a post ignores it, you will be unlikely to be shown the post.  If everyone shown a post likes it, you will be very likely to shown the post.
  • Type of post it is: Your interactions with posts of the same type in the past will count – i.e. if you always like photos, you are more likely to see photos posted by the Page
  • How recently it has been posted – you are unlikely to see a post from the morning if you go online in the evening.
  • The number of complaints a Page receives will affect how likely you are to see future posts.  Other negatives towards a Page would be a large number of unlikes, reporting as spam, unsubscribes and people hiding posts.

I have also noticed the following.

  • Facebook also seems to give a preference to content posted directly on Facebook rather than through a third party tool such as Networked blogs.
  • Facebook seems to help Business Pages to get established with greater visibility for Pages with a few Likes
  • It’s easier to build engagement on Pages with fewer likes.  The ratio of Likes to “People talking about this” tends to be better.
  • You are more likely to see posts from Pages that you have recently liked.

Why is this important to Page Owners?

  • There is a virtuous spiral for engagement. The more engagement you get with each post, the more visible your post.  The more visible your post, the more likely that you will get more engagement.  Engagement is key.
  • Facebook has indicated that as preparation for Graph Search that Pages should “Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.”  This suggests that Edgerank is going to be taken into consideration for Search.
  • You need to be aware of negative behaviour towards your posts and your Page.  Negative behaviour or complaints are when someone hides a post from their feed, unlikes a Page or reports a post as spam.

If you want more details about negative behaviour.  I found this really good post by Chad Wittman on Socialfresh.com which goes into more detail: The simple reason Facebook Pages are losing Reach: Negative Feedback 

What you need to know about negative behaviour or complaints

  • To find out how many people are unliking your Page, go into your Insights, click on the Likes section and scroll right down to the bottom.called Where your Likes come from.  This shows your unlikes.Facebook unlikes
  • The greatest reason people give for unliking a page is too frequent posting.
  • Facebook has been taking complaints into consideration since September which is probably why many Pages have noticed a drop in numbers of people Reached.
  • Since my reach dropped in September, I have increased the number of posts per day which has been matched by an increase in the number of unlikes, so I have been shooting myself in the foot.  Each time I have posted 4 times a day, I have lost someone.
  • Your complaints or negative feedback are more hidden.  You have to export the data from your Facebook Page into a Excel Spreadsheet.  You might be surprised by the figures.  I haven’t looked at these figures before and I had naively assumed that nobody would be complaining about my Page –  I don’t do things that are considered spammy like posting links on other people’s Pages, afterall.  But I was wrong.  I noticed that my complaints went up when I increased the frequency of posting.  Another good reason to reduce the number of daily posts!Facebook Page export data
  • Photographs tend to get the highest number of shares, but they also get the highest number of complaints so don’t change all your posts to pictures because everyone else is doing it.

Let me know if this has helped you, I will be writing about how to improve the engagement on your Page soon.

 

 

Facebook Pages: Help people discover your business

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Facebook Pages: Help people discover your business - Nicky KrielFacebook recently announced the introduction of what they call Graph Search.  It means that the Search function on Facebook will be far more powerful than it is now.  Graph Search brings with it some privacy issues, but also opportunities for businesses using Facebook as a marketing tool.

Over 150 million people a day visit Business Pages, let alone those people who see Business Page updates via their news feed.

With Graph Search, people can search Facebook by looking for things like “Italian restaurants that my friends have been to in London”, “hotels in Paris” or “Business Pages my Friends have Liked”.

Facebook recommends that you make sure your information on your Page is up to date.

When was the last time you checked what you have on your information Page?

They also recommended the following:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Tips for updating your Page

  • Your name
  • Category
  • Vanity URL
  • the “About” Section
  • Photos (even though this isn’t explicitly mentioned by Facebook, you will be able to search for photographs)

Your Page Name

  • You can only change the name of your Page if you have fewer than 200 Likes.
  • Make sure it includes your Business name
  • Keep it short, but add descriptive words to help your customers find you e.g. your location or type of business.

The Category

  • Categories didn’t play an important role before now, but they are going to play a role in Graph Search, so check that you are in the best category possible for your business
  • You can change categories easily in the Basic Information tab.
  • Different categories allow you to fill different information in about your business for example Shop opening times or payment options.  The category will affect how much space you in the “About” section.

Vanity URL

About Section

  • Depending on the category you choose you have about 165 characters to say what your page is about.
  • If you were visiting your Page for the first time and read your About section, would you know what your business was about?
  • Add your website at the start of the about section and remember to include the http:// to make it a clickable link. (You won’t be able to do this if you have chosen local business as a category)
  • The About Section gives the meta description for your Page so make sure it contains your keywords.
  • Check that your About section can be read as a whole and isn’t truncated.

Photographs

  • People will be able to search for photographs
  • Make sure you tag your photographs on your Page with your Page Name
  • Click on the photograph and look for the Tag Photo option below it.
  • Click on the photo
  • Start typing you Page name and your page will appear in the drop down section, click on your Page name.

I will be writing a few blog posts in the next few days to help you prepare your Pages for Graph Search including:

If you haven’t checked your Privacy Setting yet, please read this: Facebook Privacy: Who can see your Stuff?

Let me know if you would like to answer any questions.

How to merge two Facebook Pages for the same business

How to merge 2 Facebook Pages for the same business - Nicky KrielWhat do you do if you have two business Facebook Pages for the same business?  I know quite a few businesses have found themselves in this position.

  • Perhaps, in a flourish of enthusiasm a Facebook Page was created and then forgotten about and then year of two later another Page was created.
  • Or, perhaps you thought that it was a good idea to have two separate Pages for your business, but realised that you only have the resources to manage one.
  • Or, sometimes customers create a Facebook Place by checking-in to the business before it has a Page.  (If you want to find out more about Facebook Places, I have covered it in this post: How to get a Facebook Place for your local business.)
  • Or, someone outside the business has set up a Facebook Page in your Business.  You will need to claim the Page first before you can merge it.  Here’s how to do it: Facebook Help – Claiming a Page for your Business

If you want to get merge your duplicate Facebook Pages, this is what you do:

Rules for Merging two Pages

  • You may merge two Pages if they represent the same thing and have a similar name
  • You can only merge the Page with fewer Likes into the the Page with more Likes
  • The only thing transferred from the Page with fewer Likes is the Likes and Check-ins
  • All photographs, wall posts and the username for the Page with fewer Likes will be permanently deleted
  • The Page with more Likes will look the same but include the extra Likes and Check-ins
  • If you want to merge to Pages with a location make sure that they have the same address before you start

Back up

Before you start, I highly recommend you back up the Page with fewer Likes in case there is information or photographs that you want to keep.

I use SocialSafe to back up all my Social Media accounts.  They have a 60 day free trial for up to four accounts – and it is easier to use to use their system than to try to it manually.  SocialSafe saves the following: fans, profile, photos, events, status updates to your computer.

If you have Milestones, make sure you screen capture them to make sure you transfer all of them.  At the moment there is no way to save these or transfer this information so you will need to add them manually to the combined Page.

How to merge your Pages

  1. Go to the Page with more Likes. This is the one that you will be keeping.
  2. Go to Edit Page
  3. Select Update Info
  4. Go to the Resources TabFacebook Merging Pages
  5. Click on Request to Merge duplicate Pages
    (If you don’t see it use this link Request to Merge duplicate Pages)
  6. A dialogue box will show you the Pages you manage that qualify to be merge. Select right Pages.
  7. The Page with fewer Likes will be permanently deleted from Facebook and you cannot undo the merge.

If you found this post of merging duplicate Facebook Pages useful, please share it with other people in your social networks.

Facebook Pages: How to see who has liked your Facebook Business Page

If you are using Facebook Pages to market your business and wondering how to see who has liked your Page, then you will find this helpful.

In the Admin Panel, you can see who has recently liked your Page.

Click on “See All” as indicated below.

You will then see the following:

  • You can scroll down to see all the Personal Profiles who have liked your Page
  • You can change the default setting to show which Pages have liked your Page
  • You can add administrators to your Page

Other things you should know about likes:

  1. The number of likes is visible to everyone.
  2. To see the basic analytics (or Insights) for any Page, click on the Tab showing the number of likes for that Page.
  3. To get to know your fans better use the Facebook Insights section of your administration panel.  If you want to learn how to use the insights to find out more about the people who have liked your Page, you will find this post useful. Facebook Insights: How to use it to get to know your fans
  4. Only likes by Profiles count in the total number of likes for the Page.  Pages who have liked your Page don’t count.
  5. Each Facebook user will have see different figures for the number of Friends who have liked the Page.

Let me know if you have found this useful by leaving a comment.  Thank you.

 

Facebook Tip: How often to update your Facebook Business Page

Facebook Business Pages TipsIf you have a Facebook Page that you are using for business, you may be wondering how you should be updating your Page.  Well, it depends…

Sorry, I know you that you probably want a more definite answer but the answer is not a simple number.  It is a balancing act between posting too frequently and not enough.  So here are a few questions you need to ask yourself:

1.  How often you can commit to updating your Page a week?

If you are starting out 3 times a week may be a big stretch for you, but if you use Social Media all the time you may be able to commit to posting 3 times a day.

Think about what is realistic for you to do on a consistent basis.  Social Media is a marathon not a sprint, so you need to be able to maintain your activities over a long period of time.  It is better to start slowly and increase your frequency of updates over time than start with a spurt of activity and then stop because you become overwhelmed with it all.

2. How often do you think you can produce good quality engaging updates?

Having a clear idea of what content you are going to share on Facebook will help you to collect great articles, YouTube videos and pictures for your Page so that you can plan your content in advance.

Remember:  You are more likely to get more fans when you give your fans content that is relevant to them.

Get the balance right between too frequent posting and not posting enough

The biggest reason people give for unliking a Page is too frequent posting!  Most people are on Facebook to be connected with their friends and family, they don’t want their feed to be filled with what they consider spam.  It is not that they mind being connected to your business page, they just don’t want to miss their friends news because their News Feed is filled with your stories.

On the other hand, if you post too infrequently, you are unlikely to get much activity on your Page and your visibility of your Page will be low.  Posts might not be seen even by people who liked your Page.

Did you know that even if someone has liked your Page, they may not see your posts because of the Edgerank system that Facebook uses? Read the following post to find out more about how to increase your visibility. 5 Facebook Tips to increase your Visibility

The number of friends your fans have will also have an impact on the frequency that you can post.  If your fans have liked a large number of Pages and have loads of friends, they will probably not see your post unless you post very frequently.  If your fans have only a few friends and a few Pages they are very likely to unlike your Page if you post too frequently.  You will only get the balance right by getting to know your Fans.

So what do you do?

There is no absolute figure for how many times to post on Facebook, it really depends on your business.  SocialBakers suggest the optimum posting is 5-10 times a week.

  • If you post more than once a day, I would suggest you leave at least a few hours between posting.
  • If you post once a day, I would suggest you think of posting at the time your audience is most likely to be using Facebook.

The best way to find out how often to post is:

Get to know the analytics for your Page.

Facebook Insights makes it really easy to see how effective you are on Facebook, but you need pay attention to what the figures are telling you and be willing to experiment to see what works for your Page.

(You need to have 30 Likes on your Page before you can see your Insights)

Test and Measure.

If you have a new Facebook Page and post three times a week

  • Test which days of the week give you the best response
  • Test which times of the day give you the best response.

If you post once a day.

  • Test the time that you post and see if that improves the reach for your post.
  • Test posting twice a day and see whether it increases the activity and likes for your Page or has a neutral or negative impact.

If you post more than once a day

  • Test which types of post give you the most response.
  • Test which times of the day give you the most visibility
  • Test what happens if you only post once a day (at the best time)
  • Test to find at what point people start to unlike your Page.

On Social Media for Newbies I tend to post every day, but I have found that twice and up to three times a day works for me because I have fans in different time zones.  First thing in the morning gives me the best response with UK people.  Early afternoon and late afternoon gives me a good response with American people.  Late evening tends to get me very little response.

Personally, I would rather post when I find a good quality article to share than just because I have to.  While I have seen good results from posting more frequently, I cannot do it consistently because time is a precious resource to me as a business owner and sometimes earning money gets in the way of being prolific on Facebook.  The point is to use Facebook as a tool for marketing my business, not to be good at Facebook.

Let me know what works for you by leaving a comment below.

5 Facebook Changes you might have missed

If you have  been on Facebook for more than five minutes, you will know one thing…

…Facebook changes!

The one thing that is certain about Facebook is that it will change again.  Here are five recent changes you might have missed.

1.  Your default email on your Profile has been changed

If you look in the about section of your Profile, you will see that your email has been changed to a Facebook email.

  • It doesn’t mean that your notifications won’t be going to your normal email. (To see which email this is; go to the Settings part which is at the top right hand corner of the blue bar.)
  • To see the visibility settings or to change your email in the About section (it’s below your profile picture) and edit Contact Info.
  • The Facebook email gets delivered to your Facebook inbox

I have left mine as it is and here’s why:  My previous email was hidden and the settings for the Facebook email are so that it’s only visible to friends.  Facebook Friends can inmail me anyway.

2.  Ability to schedule posts

This is a brilliant addition for Facebook Page owners.

When you click on the clock, it will give you the option of adding a year.

  • Add the year, then you get the option of the month.
  • Add the month and you will get the option of the day
  • Add the date and you will get the option of the time

Okay, it is a bit cumbersome, but it does allow you to pre-schedule your posts directly within Facebook.  Facebook tends to give more visibility to posts that have been generated directly in Facebook.

3.  Administrator

In the past, when you made someone an administrator of your Page, you gave them complete access to everything including being able to delete the Page.  Now you can now allow people to have permission to do certain functions only.

Choose between Manager, Content Creator, Moderator, Advertiser, Insight Analyst.

4.  Editing Comments

Have you ever commented on something, posted it and then realised you had spelled something wrong or left out a word?  Previously, your only choice was to delete it and start again.  Now you can edit your comments.

  • Hover your cursor over the comment
  • You will see a pencil appear in the right hand corner of the comment
  • Click on the pencil and edit

If only they would add this function to editing an post or update!

5.  Voice

Facebook have added something called Voice which will make things easier for Page Owners and especially people who have multiple Pages.

When you visit your Page, you may have notice a blue bar at the top.  Your default setting for the Page will show as the voice that you use on the Page.  For example, on Social Media for Newbies, I always post as the Page.  However there are other Facebook Pages that I will always post as Nicky Kriel.

This bar makes it incredibly easy to switch between commenting as the Page and commenting as yourself.

So for example:  As an administrator of the Toastmasters International UK & Ireland Page, I need to be mindful that I am representing Toastmasters International, yet as Nicky Kriel, I can express my opinion as a member and talk about my local clubs. 

It use to be possible to use both voices, but took a bit of fiddling.  Now it is easy to click between representing your Profile and your Page.

Let me know if you like the new changes.  Which ones do you think will be useful to you?

The 5 ways to get more comments on your Facebook Page

Are you wondering how to get more comments on your Facebook Page?  The more interaction and engagement you get on your Page, the more visible it becomes and the more likely it will reach your ideal customers.  You can’t force people to comment, share or like your posts, but by changing and tweaking a few thing you do on your Facebook Page, you can get a far better response and improve your visibility of your Page.

1.  Consistency

Post regularly on your Facebook Page.  Aim to post at least 3-5 times a week.  So many Facebook owners are sporadic about their posting.  They will post three posts within minutes of each other and then nothing for days on end.  Set yourself a manageable goal like an update a day and stick to it.  It is easy to get despondent, but remember consistency builds momentum.

2.  Content

Start with your Fans in mind.  You have to give them a reason to keep coming back to the Page.  Make sure you post quality content.  Are all your posts at least one of these:

  • Entertaining,
  • Engaging,
  • Enriching
  • Educational?

Are all your posts the same?  Remember that variety is the spice of life and that you can mix up the types of updates you post.  How many of the following have you posted recently?

  • Questions and polls
  • Pictures – Pictures get the most shares on Facebook.
  • Videos – YouTube is a great source for content.  You could always record a quick video directly onto Facebook to let people get to know you a bit better.
  • Audio – Free tools like Audioboo allow you to record a short message for your fans or how about sharing an interview with an expert?
  • Links – to blog posts or interesting articles
  • Something silly – Just because it is a Business Page, it doesn’t mean that you can’t be light-hearted sometimes.

3.  Caring

It is easy to forget that building a community on your Page works both ways.  You need to show that your care about your fans.  Do you respond back to comments that people leave within a short time?  Many business page owners view their Business Pages as a way to broadcast their message to potential customers and forget that it is a great way to build relationships.

  • Show that you have read each comment by either commenting back or liking the comment.
  • Don’t ignore negative comments.  By responding in a helpful way, you can create a more positive outcome.  Others who feel the same way may be watching how your respond.
  • Be interested in what your fans want to know about.  Ask them questions to find out more about them.
  • Everyone loves the opportunity to talk about themselves or their business.  I have a Fanpage Friday every now and then to encourage people to interact with my Page.
  • Allow people find out more about you.  Let them see behind the company logo.

4.  Questions

When you post an update, do you just post a statement or do you ask a question?  We are programmed to respond to questions even if it is answering it in our head.  Questions help to build engagement.  There are a few things to bare in mind when you ask questions:

  • Most people don’t have that much time to respond to your question
  • The quicker and easier it is the respond to the questions, the better the response
  • Nobody wants to write an essay as a comment
  • For the best response:  Ask questions that need a yes, no or a word or a short phrase as an answer

5.  Call to Action

If you want people to comment, like or share a post, the best way to do it is to ask them to do it.  Call to actions aren’t just “buy my product” if you want more engagement with your Page, you need to explicitly ask for it.  Some suggestions of call to actions are:

  • If you agree with this, click like
  • Share this with your friends
  • Leave a comment below
  • If you find this useful, share this post so that your friends can find out about it too.
  • Let me know what you think by leaving a comment

Sounds simple, doesn’t it?

Remember not to give up.  Sometimes you will be the most comments from unexpected sources.  Pay attention when you get a good response and do more of the same.  Let me know which tip is the most useful to you.  And don’t forget to share this post with your Facebook Friends. (Couldn’t resist adding this call to action!)

 

 

4 Great Facebook Apps to add to your Page for FREE

The new Facebook Timeline for Business Pages has meant that tabs have become more dominant than they were before and many people have asked me how to use tabs to add links to their websites.

I have found four apps that can help you add value to your Facebook Page.  And the best part of it is that you can add them for free.  They all have paid version if you want to do something a bit more sophisticated.  If you have never played around with apps before, these ones are a good place to start.

It is free easy to add your add your own imagse and captions to the tabs, read my previous post New look Facebook Pages: Understanding Tabs

1.  Involver

Involver allows you to add two apps to your Facebook Page for free.  You can change the applications around at any time and the five that you can choose from are

  • RSS Feed – which allows you to import your blog posts into Facebook
  • Twitter
  • YouTube Channel – let people view your YouTube videos on your Facebook Page
  • Flicker – import your photos
  • Static HTML – (for people who know what they are doing!)  It allows you to convert HTML into iFrames on Facebook or, in other words, have a website page on Facebook.

2.  Contact Me

Facebook now allows your Fans to message you directly, but most Fans don’t know that they can do it.  This form is an easy way for people to contact you directly.

  • Easy to customise
  • Can add your address and telephone number
  • Can add your Social Media Links
  • Can add Skype
  • Can use with MailChimp or Constant Contact to add people to your mailing list

3.  Fan of the week

I love this app.  It makes it very easy to reward your loyal Facebook Fans.  Each week this application will select the fan who has interacted most with your page.

Warning:  Don’t forget that this application post automatically at the same time each week.  I have made the mistake of posting something to my Page within a few minutes of this being posted.  Ideally, you make sure there is at least 4 hours between postings because the biggest reason for people unliking a Page is: Too frequent posting.

4.  Lujure

This is a very clever application which I found out about through Amy Porterfield.  It allows you to import your web page into Facebook.

I have imported my YouTube Workshop which allows people to book directly onto the training without ever having to leave Facebook.

  • To do this sign up with Lujure
  • Choose the iFrame widget.
  • Add your website URL
  • Resize the page
  • Add other widgets to it.

Here’s a video that shows you just how easy it is.

You can create one tab for your Facebook Page for free and it could be a Landing Page, or could include your YouTube videos or even be a online shop.  What I like is how easy it is to use.

 

There are substantially more applications you can use. Let me know if you like one that isn’t mentioned or if you have been inspired to try one.  And don’t forget to share this post with your friends.

New Look Facebook Pages: Understanding Tabs

Do you have a Landing Page for your Facebook Page?  There is one change to Facebook Pages that will make a big difference to you.  If you have a landing page for people who haven’t liked your Page yet, it will no longer be the default page.  Everyone will now views your Timeline or wall whether they have liked your Page or not.

What you need to know about the tabs

  • Your Photo tab cannot be changed – the position is constant and the photo will be the last photo you uploaded
  • You can move tabs around so that different ones are displayed – four can be displayed at once
  • You can have twelve tabs
  • You can change the image of your Tabs
  • You can change the words below the Tabs

How do you make changes to your Tabs

You first have to expand the the tabs by clicking the arrow on the side

You will see up something like this

When you hover over the individual tabs, a pencil will appear and click on it will give you some options to switch the tabs with other tabs or edit settings.  To make changes click edit settings.

Opportunities

  • Tabs are displayed more prominently than they were before.
  • It is worth thinking of images to attract your fans attention and interest to find out more.
  • Tell people what they will get when they click on the tab with a strong call to action.
  • Potentially, the tabs are like free adverts for you.
  • There are many different applications you can use, but I will cover this topic more fully in another blog post.
  • You can link directly to your tabs.  For example, if you are placing a Facebook Ad to attract more fans, you can get them to land on a welcome tab for your Page

An example of how powerfully you can use your tabs:  See how Amy Porterfield uses them.

Let me know if you find this series helpful by leaving a comment or sharing it with your friends.

The other posts in this series

New Look Facebook Pages: 3 Things you need to know about the cover

New Look Facebook Pages:  The About Section

New Look Facebook Pages: Pin, Highlight and mark Milestones