This morning I saw this tweet. “American Airlines saved $40,000 in 1987 by eliminating one olive from each salad served first class.” It got me thinking. It is so often the little things that make big differences. Who would have thought that one little olive would make a difference?
I have heard that the cumulative effect of Lattes is quite phenomenal. One Latte a day doesn’t sound expensive. Who would notice £2 – £2.50? It’s your daily treat, isn’t it? But think about it. Let’s say you have a Latte once every weekday, so that is £10 – £12.50 a week, still not too bad! But in a month it starts mounting up to £42 – £52.50 or even worse, £520 – £650 a year!
Last week I read an article that said that half a muffin negates the average workout that you do in an hour at the gym! Who eats half a muffin? One hour of sweat wasted! Who would have thought that by treating yourself after a workout, you might actually gain weight? One treat a day can make a big difference to your weight over a year.
One little treat a day can make a big difference to your bank account or your waistline!
Now before you all rush out and deprive yourself of absolutely everything, it is worth considering that it is the little things that can make a big difference to achieving your dreams too. Every mountain only gets climbed by taking the first step. One step doesn’t sound much or look much, but add all those steps together and amazing things can be achieved.
So here is a question for you:
What is the one small thing you can do today that will make a big difference to your business by next year?
Making a business call, mailing a newsletter, tweeting about a course you’re running doesn’t sound like much, does it? But think about the accumulative effect that it can have. Most sales (about 60%) only happen after the fifth contact with someone, most people (88%) give up long before then. Imagine if you considered each contact as the small thing that you need to do today.
One olive can make a big difference! What is the one thing you can leave out or add to your day today?
Nicky Kriel
Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses
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