Do you assume that if anyone is interested in your business, they will contact you?
Do you expect everyone to remember you and what your business offers?
I am hoping that you have answered “No!”
To get results you need to put in some effort.
If all that you have done with LinkedIn is set up your profile and accepted connections when they have been emailed to you, do you honestly expect it to be working for you?
What I have begun to realise is that every time I am proactive on LinkedIn, I get a positive reaction.
I don’t think that LinkedIn is the most customer-friendly social networking site. I hope I am not the only one who has struggled to find out how to change things! It’s not as friendly or chatty as Facebook or Twitter, but I am starting to become aware of how powerful it.
Let me tell you about something that has just happened to me. For a long time, I have been fairly passive about LinkedIn.
- I have had my profile filled in with what I believed to be the basic relevant information.
- My blog posts are automatically fed into my profile.
- I used to feed my Twitter feed directly into LinkedIn (I have changed that now, but that’s another story) so my status was being updated.
- Every now and then I would search through connections to see if I recognised anyone and I would send them an invitation.
- I joined a few groups….
In spite of my relative apathy towards LinkedIn, I couldn’t help noticing how many people read my blog posts and commented on my Tweets via LinkedIn.
I didn’t bother to fill in all my past work experiences because I didn’t think that it was really relevant to the coaching and training I am currently doing. I have retrained as a NLP Practitioner and Social Media was unheard of the last time I worked for a big company. How was it important that I had marketed pet food for a company that has since been bought out by Nestle? This year, as part of focussing on learning about blogging and LinkedIn, I eventually filled in my past work experience. Guess what! Within two weeks, I was contacted by an ex colleague.
I was absolutely delighted when I received his invitation to join his network. We live within a few miles of each other. We met up earlier this week and we may work together in the future: He has a very interesting project he is working on. Whether or not anything comes from it, is almost immaterial, I have reconnected with someone that I genuinely like as a person. Even though it was about 15 years since we had last seen each other, we had so much to talk about. His business: Coaching and Training!
Yesterday, I asked the question on Twitter:
The answer I received, that struck a chord was “Continuity“!
I am going to share some hints and tips about LinkedIn in the next few weeks. Today is day 1 of the Ultimate Blog Challenge, I have committed a post for every day in April, and so you are in for many more articles. What would you like to read about?