New Look Facebook Pages: Pin, Highlight and mark Milestones

Did you know that when you move to the Facebook Timeline for Business by 30th that you can give certain updates more prominence?  The changes to Facebook Pages for Business have also bought some new features that you may find very useful.  You can now draw more attention to certain posts.

This is the third in the series for the New Look for Facebook Pages and if you missed the first two there are links to the posts at the end of this one.  This one is about pinning, highlighting and milestones.

Pin a Post

If you hover your cursor to the right of any post you will see a little star and pencil icon.

When you click on Pin to the Top, that post will stay on the top position for the next seven days or until another post is pinned.  This means that any visitor to your Page will see that particular post even if you have posted more recently.  This is what a pinned post looks like:

Highlight an Update

You may have noticed that Pages have two columns now.  You can now make updates extend over both columns to feature of that post.  The star icon creates the highlight.

This what a highlighted update looks like:

Note:  There will be blank spaces on your timeline, see the right hand column above the post.

Unfortunately you can’t pin a highlighted post, so even though it creates a feature of the post, as you update your Page, it will move down the Page.

Milestones

The new Timeline allows you to add milestones for your Business or Page.  You can do this by either choosing the Milestones options in your status box

Or by clicking on the Timeline which goes down the centre of your Page.  The cursor will become a cross and you will get the following prompt.

The first time you use this feature it will ask you for the date your business was founded. Milestones spread over both columns.  When you choose the milestone option, this dialogue box appears:

Note: You can add photographs to make a real feature of a Milestone.

It is worth adding a website address that might be relevant for the milestone. Don’t forget to add the http:// to make it click-able.

Think about how you can use this for your business.  Do you have any events or products that you want to feature?

Other Things you might need to know

Navigating your Timeline

Just in case you haven’t played around with your Timeline on your profile; I thought you might find it useful to know that you can get to certain dates on your Timeline in two ways.

  1. You can scroll down the Page
  2. You can go the Timeline on the right hand side of the Page (see below).  Click on the relevant year.  This will expand the Timeline to include the months and allow you to click on the relevant month to take you to those updates..

 

Other People’s Posts on your Page

On the new Timeline for Pages, your fans posts to your Page or mentions of your Page appear on the right hand column.  It is called “Recent Posts by Others”.  If you have many people posting on your page, you will need to click on the see more to make sure you don’t miss any posts.  If you have a Facebook Friend who tagged the Page or posted to the Page, their post will appear at the top right above the rest of the Recent Posts by Others.

What this means:

  1. Your posts will be more dominant on the Page than your Fans.
  2. Your fans are likely to get less interaction when they post to your Page because other people visiting the Page may not notice their posts now.
  3. Make sure you respond to all the posts from other people to encourage engagement by checking your notifications and “Recent Posts by Others”.

Let me know if you find this series useful by commenting or sharing this article.

If you missed the first two in the series, you can find them here:

New Look Facebook Pages: 3 Things you need to know about the Cover

New Look Facebook Pages: The About Section.

 

 

 

 

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of bestselling, "How to Twitter for Business Success" and newly published "Converting Conversations to Customers". For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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