How well do you know the people who have Liked your Facebook Business Page? What do you know about them? If you only have a few fans then they may all be your friends, but ideally you want to use Facebook to grow your business and so you may have a large number of people you haven’t met yet.
Ok, Facebook can’t tell you about their personalities. Hopefully, that will come across when they interact with you. Facebook Insights can tell you about your fans demographics. So you can find out the general
- age
- country of origin
- town
- language
of your fans.
If you click on Insights in the left column, it allows you more options for example “Like”, “Reach” and “Talking about this” (see below)
If you click on the Likes, this is what you will see
My Page has a bias towards women who are 35-44. They do say that you attract people who are like yourself to you!!!
- This age group becomes even stronger when you look at the demographics for people “Talking about this” (you can also see the demographics for “Reach” too!)
- The people who are most like me are interacting the most with me.
- Just under 80% of my fans are over 35 which means that there is a wealth of experience between all of the fans
About half of my fans are in the UK which means almost half of my fans are not!
- There would be no point in my heavily promoting my local Social Media workshops on the Page because only a small proportion live locally to me
- I have to think about how to offer my services online.
- I also need to be conscious of the time I post updates
- The Google Analytics for my website which show region are similar, (just under half of my visits are from the UK and about 30% from the US)
So what do you know about your fans? Have you looked at Facebook Insights to find out more about them? Let me know in the comments below.
Other posts about Facebook Insights
Facebook Insights: What does “Talking about this” mean?
Facebook Insights: A guide to understanding Reach
Nicky Kriel
Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses
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Very useful Nicky another thing I must try out and I do not know who some of my facebook fans are I am ashamed to say.
Hi Naomi
You don’t have to know all your Facebook fans, but it is useful to have a feeling for the type of person who likes and interacts with your Page, so that you can give them more of what they want.
Thank you x
Nicky, I’m a first time visitor to your site and have found your articles extremely helpful! You mention reaching out to people & clicking on insights but my page has none of those options.My page seems to be a one way street, as I cannot reach out to people/fans. Is there a difference between a business page & company page?
Hi Tony
Have you set up a Page for your business or a Profile? This post will explain what I mean.
http://www.nickykriel.com/blog/business-skills/facebook-profiles-vs-pages/
Nicky
I just wanted to say thank you for your resources on the facebook insight section. I found your articles very helpful and just wanted to say thank you!
Hi Lauren
And I just want to say thank you for letting me know. It’s comments like yours that make it worthwhile to keep on going.
Nicky
Hi Nicky,
I don’t run a page for a business, but I do for our local LGBTQA2 community. I want there to be more interaction between fans and us admins, but nothing I try encourages it. Questions, relatable posts, events, photos, funnies. People do a lot of liking, but I want comments and shares. Is there a trick to this?
Hi Juleeya
Most people will like a Page because it takes the least amount of effort to click the like button. If you answer very simple questions that require a yes or no or a 1-3 word response you will get a larger number of people responding to the question.
Nicky