Do you want your posts to disappear on Facebook? Do you want your updates to be invisible? Then all you have to do is…
Write about about the hot news story or something seasonal.
Did you know that not all stories are visible on your News Feed? Facebook will theme certain posts together and if a lot of your friends have mentioned the same word or news item, the posts will be collapsed. See the picture below.
This is bad news for all Facebook Page owners who will be mentioning the word “Christmas” frequently in the next few weeks!
Facebook have changed their policy about which posts they collapse.
Posts via Twitter, Hootsuite and Tweetdeck no longer get collapsed which means that these posts are now more visible. Which is a pity as far as I am concerned about Twitter. I personally hate my Facebook News Feed being filled with Tweets! But good news about Hootsuite because it is useful for prescheduling posts.
Still getting collapsed
Networked Blogs posts are still getting collapsed which is bad news for bloggers using this third party application to automatically post their new blogs to Facebook.
And that goes for posts from Foursquare and Tumblr too. Have a look in your News Feed to see if you can spot more.
Even the title of this post means that it gets collapsed on Facebook.
So my Top Tip for you in December is this:
If you want to remain visible on Facebook, don’t mention the C word!