25 Tips That Will Make You Better at Connecting on Twitter
Twitter is great for helping you to connect with Influencers, potential business partners, customers and the media if you approach it in a strategic way. Assuming you have already identified key people, connecting on Twitter is not difficult. Don’t expect them to come to you, watch their stream and interact with them first.
Tips for connecting on Twitter
Here are twenty-five tips that will make you better at connecting on Twitter and nurturing relationships until people are ready to buy from you. They’ll also remind potential and existing customers that you are around. These small touches that will help you build relationships on Twitter:
- Make sure that your Twitter Bio is attractive to your ideal customers – For more tips, read 4 Reasons why you need to review your Twitter Bio today
- Tweet at least one good piece of relevant content every day – It’s a good daily habit to get into.
- Don’t Tweet ‘Thank you for following me’ – If you really want to thank people for following you, find something unique to say to them. There are so many automated bots and tools that your new follower might think you’ve automated the “thank you”.
- Add key people onto a Twitter List – This means you can pay more attention to their Tweets.
- Use Public Twitter Lists strategically – Private lists are good for keeping tabs on potential customers and competitors, but remember people get notified when you add them to a public Twitter List. Create a Twitter List with a flattering name for key people that you want to notice you. You can add the same person to numerous lists
- Share Influencers content at least once a week – Retweet in one of the following ways: A straight forward click of the Retweet button which pushes their content to your audience. A Quote Retweet which allows you to add a comment, as well as show their original Tweet. Or Retweet them by replying, adding ‘RT’ in front of their name and copying their Tweet. This makes it more obvious that you have shared their content
- Reply to a key person’s Tweet – This shows that you are paying attention to their Tweets
- Tweet a key person – It doesn’t have to be mind-blowing stuff. A simple question asking what they are working on, how their week is going or wishing them a good weekend can make a big difference.
- Tag them to a Tweet with a link—Make sure the post is relevant to them.
- Tag them to an image with words. Again, make sure the image is relevant.
- Tag them to a photo if they are in it or, again, if it is relevant to them.
- Mention them in a tweet – Preferably saying something nice about them.
- #FF them on Friday. #FF is a hashtag used on a Friday to suggest people to follow. Make sure you give a reason people should follow them. Plenty of different hashtags exist that you can use on different days; keep your eyes open for them.
- Give them a shout out
- Like their Tweets
- Send them a personalised video – Very few people will do this. Use your smartphone or Twitter’s built in video to create a video just for them.
- Send them a DM
- Create a group DM for a discussion (No sales pitches!)
- Thank them for retweeting – Make sure that you add something unique which shows them that you haven’t automated the thank you.
- Introduce them to someone on Twitter
- Share their LinkedIn Published post on Twitter. Make sure that you include their Twitter name so they know you’ve shared it.
- Share a blog post from their website – Add your own comment for example “Worth reading”.
- Ask them a question—Anything!
- Join a Twitter Chat that they take part in.
- Send them a Birthday Greeting – If you see it is their birthday via Facebook or LinkedIn, send them a birthday greeting on Twitter.
These may sound like simple tips, but done consistently over a long period, they will have a powerful impact.
These tips are adapted from Nicky Kriel’s new book “Converting Conversations to Customers: The Essential Guide to Social Media Sales Success”