How to use Twitter for PR for your Toastmasters Club
With over 200 million Twitter accounts, you probably have heard of Twitter and may even be using it, but have you thought how powerful it
can be to get new members to your club?
Using Twitter is like texting, but instead of texting just to people you already know, you broadcast your message out to the world.
The advantages of Twitter are:
- Your updates can be seen by anyone so you are not limited to the people you know
- You are limited to 140 characters or less (about one sentence) so it doesn’t take up a lot of time to write
- It is FREE!
Twitter played a major role in Farnham Speakers getting chartered seven months after its first meeting. To read about how Twitter was used, click here “From Tweet to Toastmasters Club”
I am passionate about Toastmasters Internation because I have seen how people have grown in confidence in a positive supportive enviroment.
- I tweet about Toastmasters and people often ask questions about it.
- I answer their questions
- and find out where their closest club is
- and send them a link to it.
Twitter is a free way to get people who have never heard of Toastmasters International before to become interested in your club.
Here’s a Step-by-Step Guide
1. Set up an account for your club
It may sound obvious, but you do have to start somewhere!
It allows you to say a bit more about the club in the bio, provides a link to your website and it gives the location for your club.
- You can use a photograph of a landmark that local people will recognise
- your club’s logo
- Someone speaking
- the Toastmasters International logo.
Make sure that you include the words Toastmasters in your bio.
If you want a guide to “Setting up your Twitter Account for Toastmasters” please leave a comment below and I will send you one.
2. Find people to follow
To get people to follow you which means they will be following your Tweets, you need to follow first. Here are some ideas of of people to follow:
- Club members who have a Twitter Account
- Fellow Toastmasters and Toastmasters Clubs (type the word “Toastmasters” in the search box)
- Local People (search for people using your town’s name)
3. Promote your Twitter Account off line and online
Twitter works best when it is amplified. The more people who are using mentioning your Twitter name and Retweeting your Tweets, the better.
- Tell club members about it
- Encourage people on Twitter to mention your Twtitter account in their Tweets
- Add it to the signature of your club emails or newsletters
- Add it to your website if possible
- Remind your club members about it!
4. Tweet Regularly
Plan to do at least a Tweet the week before the meeting, the day before or on the day of your meeting and a Tweet about the meeting. The Tweet during the week could be generic like
- “Are you nervous about public speaking and do you live near YourTownName?” followed by link to the website or
- “Grow in confidence through public speaking in YourTownName. And it’s fun!” followed by a link.
The day before or on the day you would mention the meeting and always add that guests are welcome.
The Tweet about the meeting could talk about any aspect of the meeting, like one of the speeches or the word of the day.
If you are blogging or posting videos of speeches YouTube, announce them on Twitter too.
5. Use keywords
The most important words to make sure that you include in your Tweet are your location, the words such as “public speaking” or “speaking
in public” or any form of the word “speak” such as “speakers club”, “speeches”. If you include “Toastmasters” or the hashtag #Toastmasters fellow Toastmasters will notice it.
Webinar – Online Training
I presented a Webinar on the 19th October for District 71 (Toastmasters International UK & Ireland) to show how to use Twitter for PR for your Toastmasters Club. The recording can be found through the link below. Unfortunately, the slides weren’t recorded, so use these slides which are below while listening to it.
Share this blog posts with fellow Toastmasters.
- To follow Toastmasters International UK & Ireland on Twitter click here @ToastmastersD71
- If you are on Facebook, Please like our Toastmasters International UK & Ireland Page
- If you are on LinkedIn, you can follow Toastmasters International UK & Ireland as a Company or add yourself as an employee and join our Toastmasters International UK & Ireland group.