Guest blogger, Emma Firth returns for the round-up:
An interesting month in social media world – not least as it saw Facebook, LinkedIn and Twitter publish quarterly results, including their latest user figures. So that’s 1.59bn for Facebook, over 400 million accounts for LinkedIn and 320 active monthly users on Twitter – big numbers all round!
So, those aside, what else has been happening in social media news this month?
January has been a quieter-than-usual month in the social media world as everyone gets used to 2016! But, as ever, here’s a highlight of the most important changes and announcements pushed out in the last month:
In the wake of announcing it now has 1.04 billion users daily,
Guest blogger, Emma Firth gives her monthly Social Media Round-up…
Hello, and welcome to my guest blog looking at the changes affecting small businesses, in particular, that the main social networks have made in May.
After a raft of changes in April, May has been seen another handful of new announcements from the ever-evolving social media giant.
Do you have a YouTube channel? Here’s a quick tip on how to add your Social Media sites to your channel so that people can connect with you easily.
Watch out for the next quick tip soon.
If you think creating video for your business is hard, expensive and take ages to do, think again.
In preparation for the Using YouTube for Business Workshop in May. I have been researching different ways to create video easily. Here’s a video that I created for my Facebook Course as an example of what you could do using Animoto
Time: About ten minutes, allowing for me to do a few versions adjusting the theme and background music.
Cost: Nothing,I purposely stuck with the free version which limits you to 30 seconds.
Difficulty: Easypeasy, it is incredibly simple to use. And it is fun!
If I can create this short video in a few minutes and for no cost, what’s your excuse for not using video for business?
Are you uncomfortable about being filmed? Maybe you have decided to film an “About me” video for your website, but you’ve got stuck. You don’t know what to say. I asked my friend, Alan Donegan, who is a presentation expert if he could give us a few tips.
This video goes more into the thought behind the series of tips.
So Here’s –
Top Tips for what to say in an About Me video: #1 When to say your name
Top Tips for what to say in an About Me video: #2 Getting Engagement
Top Tips for what to say in an About Me video: #3 Getting Attention
Top Tips for what to say in an About Me video: #4 Telling Stories
Top Tips for what to say in an About Me video: #5 Think of your audience
And finally, my About Me video.
If you want to contact me http://www.nickykriel.com/contact-me.
To find out more about Alan Donegan, his website is www.enjoypresenting.co.uk and you can find him on Twitter @AlanDonegan.
I would love feedback about my video, thank you. Do you think I listened to Alan’s tips?
What do you do now? Host the video on your website? Post it on your Facebook Page? Or load it onto a video sharing site?
Unless there is a particular reason for not wanting the video to be public, the obvious choice is to upload it to YouTube – first.
From YouTube, you can easily embed it from YouTube to your own website and share it on Facebook and Twitter and other social media sites.
5 Reasons to use YouTube for hosting
Videos outperform text for keywords in online searches. Up to 53% higher! And Google seems to have a bias to YouTube videos versus video hosted on other sharing sites. Remember: Google owns YouTube.
Yes, there are plenty of other video sharing sites and there is no harm in posting your video on other sites such as Vimeo. But, if you have gone to the effort of producing a video, don’t you want it to reach the largest possible audience?
YouTube is a Search Engine and people are actively searching on YouTube every day. By optimising your video for keywords, you can be found by the right audience. YouTube will suggest your video to people watching similar videos.
If you post the video directly to your website, only people who land on your page will see it.
Don’t just assume that simply posting a video to YouTube will mean that your video will get thousands of views.
37 hours of video are uploaded on YouTube every minute.
You need to be able to stand out from the competition by being strategic and encouraging engagement.
If you upload your video to Facebook directly, it will be gone within a few days, replaced by other updates. Have you ever tried to find old posts on Facebook? In theory, it is all there, but in practice they are very hard to find. Twitter’s longevity is probably only a few hours. On YouTube videos will be found for years after they have been uploaded.
This is an extract from my interview with YouTube Expert, James Wedmore.
You can read more about why video is good for your business on Why you need video for your business right NOW.
If you embed your video onto your website from YouTube, as long as you haven’t set it to autoplay, every time someone watches your video on your website, it counts as a view on YouTube. Every time someone watches it on Facebook or Twitter or any other social network site, it counts as a view.
rank higher in YouTube searches.
Things to remember:
What are you doing with your videos?
Have you been considering whether to use video for your business? Are you not sure about whether it is worth the time and effort? Maybe you uncomfortable about being in front of the camera? If you have answered YES to any of these questions then I suggest you watch this interview I did with James Wedmore who is a YouTube Expert.
He gives brilliant reasons why small business should be using video to market their business.
He also gives great tips on:
Personally, my most powerful moment in the interview was when he said to stop thinking about you when you shoot a video and to think, instead of the content you want to share. What is your best part?
I would highly recommend Video Traffic Academy because it has taught me such a lot about YouTube. I was bowled over by quality of the content of the course and I wanted to share it with you. James over delivers in content and it is absolutely packed with useful and practical information. The course will appeal to both your left and right hand side of your brain. The best part of it is that it is all focused on driving traffic to your website and generating business for you. Click Here! (Just so that you know, I am an affiliate so I will earn commission when you buy the product.)
If you want to find out more about James Wedmore his website is www.jameswedmore.com
If you still need convincing of the quality of the content offered in the course, watch this short video which he did for Social Media Examiner recently.
I am willing to bet that you learned quite a few tips in the past seven minutes.
To find out more about the Video Traffic Academy Course Click Here!
Let me know which tips have helped you most or struck a chord with you by leaving a comment, thank you.
Being bland, faceless and vanilla, doesn’t work on Social Media.
Forget: Business to Business (B2B) and Business to Consumer (B2C). You need to start thinking
People to People (P2P).
People want to connect with people. People do business with People they know, like and trust. Social Media is SOCIAL. It is hard to strike up a relationship with a business spewing sales messages constantly. So many businesses think that Social Media is a just a free advertising platform. They constantly broadcast marketing messages and then they wonder why it is not working for them.
As a small business, Social Media offers you a great opportunity to level the playing field, but you need to willing to show that you are a real person.
When we use platforms like Facebook, Twitter and LinkedIn we let people sample what we are like and form an impression about us over time. I have had so many phone calls which start with something like, “I have been watching/following you for some time now and I would like to do business with you” from people I haven’t met yet in real life.
When you are yourself, you attract people who are like you to you. It is incredibly hard work, if not impossible, creating a persona and maintaining it over a long period of time. It is far easier being yourself.
“Be yourself, everyone else is already taken” Oscar Wilde
I found this very powerful YouTube video from Gary Vaynerchuk, who is a best selling author, very successful wine merchant and Social Media speaker. I happen to agree with him and would love to know what you think about it.
Leave a comment below and let me know what you think about showing your personality on Social Media. Are you being yourself or are you still hiding?