Hello, and welcome to my second guest blog looking at the key changes the main social networks have announced this month, particularly those that are relevant to small businesses.
The Easter holidays seem to have made this a quietish month on the changes front, although the usual suspects have still released multiple updates!
I know small businesses, in particular, are busy, so the idea of this blog is that I round up the key announcements likely to affect you, stopping the need to make constant checks yourself.
Who is your ideal customer? And do you know how to find them on Twitter? If you think that “Everyone” is the answer, I really suggest you spend a bit of time defining your customer. The greater the clarity that you have about who your ideal customer is, the easier it is to find them on Twitter.
Recently, I listened to a great presentation by Neal Schaffer, a Forbes top 5 Social Sales Influencer and author of “Maximize Your Social” on Social Media Examiner’s Social Media Success Summit. He recommended that you need to be able to answer the following questions about your customers.
Today I was asked by a Twitter Newbie how to link her Facebook to Twitter and my answer was – “Please don’t do it. Just because technology allows you to do things doesn’t mean you should”.
Automation can be helpful, but not when it stops you thinking. When you set up your Facebook Page to feed into Twitter everything and I mean EVERYTHING, you post will feed into Twitter.
Here are 5 good reason why you shouldn’t link your Facebook feed to Twitter.
A book may be your best business card, but when you can write a book that is jam-packed with useful information for your readers then everyone wins. And Dee Blick knows how to write a good book!
Last week I was thrilled to have been asked to speak at Dee Blick’s launch of her new book “The 15 Essential Masterclasses for your small business”. Dee is the UK’s bestselling author for small business marketing books and her previous book “The Ultimate Small Business Marketing Book” has held the number 1 slot on Amazon.co.uk for the past two years.
I met Dee very briefly at a networking meeting in 2009, she had just published her first book “Powerful Marketing on a Shoestring Budget” and she made enough of an impact on me to buy her book. I absolutely loved her down-to-earth, practical and useful marketing tips. So I tweeted about the book and she became one of my first Twitter friends. Our relationship grew from there.
When Dee asked me if I would contribute to the LinkedIn Masterclass in her new book, I couldn’t say no.
As a contributor, I was able to have a sneak preview of the book before it came out and the book is worth buying just for her first three masterclasses alone! I would thoroughly recommend that if you are a business owner that you spend a time working through the Masterclasses rather than just reading the book. Dee Blick’s “The 15 Essential Marketing Masterclasses for your small business” is a gold mine of sensible advice taken from years of hands-on marketing experience with small businesses.
The book launch was attended by 135 business owners who have all been charmed by Dee over the years. One of my fellow contributors Robert Clay had never met Dee in real life until the launch evening, but had met her through Twitter and been persuaded to contribute and I noticed that within minutes of meeting her, he was helping her carry boxes of her books.
Dee’s publishers Capstone, of the Wiley Group seemed delighted by the book launch and even volunteered to help with the book sales on the evening. Dee has definitely set the benchmark high for book launches!
I am thrilled that Dee Blick is going to be one of my speakers for Spilling the beans on Social Media Summit for small businesses. She will be talking about how it is very important to get your branding match-fit for Social Media. And she has even agreed to do a book signing on the day.
I am going to be working with another business owner to get my marketing plan written down soon using her book. Do you have a written marketing plan? Let me know by leaving a comment below. I hope I’m not the only one without one.
If you’ve set up a Twitter Account for your business and don’t know quite what to do with it, or if you think Twitter might help you but don’t know where to start, How to Twitter for Business: 5 Steps to Start Successfully is just right for you. This 5 step online course, business-orientated training will help build your confidence in using Twitter and show you how to get the most from it and get you well on the way to being a effective Twitter user!
Step 1:- Understanding why Twitter works and getting your branding right
Step 2:- Finding your way around Twitter and understanding the language
Step 3:- Meeting People: How to build relationships and get followers
Step 4:- What to say: Things to Tweet about and Twitter etiquette
Step 5: – Tools, Time-saving techniques and Tips to make Twitter easier
This online training course consists of just under 5 hours of video training and costs just $99
It is incredible to think how quickly times change. A few years ago, in 2009, Social Media was new to me. People were still asking the question “What is Twitter?”. I signed up to Twitter in August that year, out of curiosity. I was confused by it and within a few days, I ran away. It was only in December when I listened to my first ever webinar with Nigel Botterill and Mari Smith that I committed to finding out how it all worked. I signed up to Mari Smith’s Quick Start course and I have never looked back. So many amazing things have happened through Twitter that it is difficult not to be passionate about it. I have been training business owners to use Twitter since 2010 and it is lovely when people thank me for introducing them to Twitter and tell me what a tremendous impact it has had on their business months and even years after working with me. How to Twitter for Business Success has all my years of training and blogging about Twitter in a nice neat package which I am being told by my readers is very easy to read yet packed with useful information.
I am still in the process of learning about marketing a book, but I love the fact that so many of my readers have been in touch with me and I am being sent wonderful photos from around the world. The last one was of sheep with my book!!! I know my book narrowly missed going to Hawaii and I have a friend in Scotland who is currently stalking men in kilts so she can get a picture with my book. What fun!
Let me know how you get on with the book.
I arrived early and had a cup of tea while I watched in awe as Dani poked buttons, slid controls and inserted discs in a multitude of places.
When it was time for my interview, Dani put me at ease. The interview itself was relaxed, fun and finished far too quickly.
Then we had photoshoot to mark the occasion. Okay, it was a quick photograph taken with my phone. It is always very useful to have a picture to share on Social Media.
You can listen to me talking about Twitter and my new book How to Twitter for Business Success on the audioplayer below:
Tip: If the idea of speaking on the radio fills you with dread, find your local Toastmasters Club and get comfortable speaking in public in a supportive environment. It has been a great help to me.
Some people say writing a book is easy. Some people say you can write a book in a weekend. Having gone through the process, I am not sure I would call it easy.
Yes, I am sure you can produce enough words in a short time when you put your mind to it, but, ultimately, you want to write a book that’s worth reading.
I was lucky that when I started writing “How to Twitter for Business Success” because I wasn’t starting from scratch and I already had a publisher. I had a couple of years of blogging content about Twitter to get me started. I am pleased that I chose to produce a book even with a few labour pains!.
Here are some of the stages of the birthing process that I went through:
And then just when you think you are done…
.. there’s editing and proofreading!!
Let alone, the technical side such as formatting, typesetting and the cover design.
At each stage you have to proofread all over again!
This stage is far more mechanical than the creative writing phase. I am very grateful to have a publisher (The Other Publishing Company) so I didn’t have to learn to do the technical side, otherwise, I would still be trying to figure it all out.
Finally, the book was born.
I was surprised how exciting it was to have a real book to hold. I still find myself stroking the front cover!
Now that I have a physical book and an electronic version in numerous different formats I am entering a new phase.
I didn’t produce the book simply to be able to say that I am a published author, I actually want people to read my book. Okay, I know it sound obvious, but I don’t want people to read the book just because they are my friends. I want people to read this book because it is useful for their business.
I am very aware that my baby needs a lot of support before it will be able to stand on its own feet. So now I am going on yet another learning curve: Marketing the book
I am so pleased that Dee Blick (who wrote my foreword and is a best selling author) encouraged me to have a book launch event. It was lovely marking the occasion. I will never have a first book again. It was wonderful being surrounded by supportive friends and I felt like a celebrity signing books.
Here’s a great video of the Book Launch event by London Corporate Media.
It has been very exciting so far. If you are reading this and you are either planning to buy the book or have read it already, please can you do any of the following:
I’ve already had a phone call from someone in Johannesburg,South Africa who had just bought my book and a offer of photograph of my book in Phoenix, Arizona. I am also waiting for a photograph from Cornwall, England. I would love to hear from you.
How to Twitter for Business Success is available on Amazon throughout the world and Barnes & Noble: