A book may be your best business card, but when you can write a book that is jam-packed with useful information for your readers then everyone wins. And Dee Blick knows how to write a good book!
Last week I was thrilled to have been asked to speak at Dee Blick’s launch of her new book “The 15 Essential Masterclasses for your small business”. Dee is the UK’s bestselling author for small business marketing books and her previous book “The Ultimate Small Business Marketing Book” has held the number 1 slot on Amazon.co.uk for the past two years.
I met Dee very briefly at a networking meeting in 2009, she had just published her first book “Powerful Marketing on a Shoestring Budget” and she made enough of an impact on me to buy her book. I absolutely loved her down-to-earth, practical and useful marketing tips. So I tweeted about the book and she became one of my first Twitter friends. Our relationship grew from there.
When Dee asked me if I would contribute to the LinkedIn Masterclass in her new book, I couldn’t say no.
As a contributor, I was able to have a sneak preview of the book before it came out and the book is worth buying just for her first three masterclasses alone! I would thoroughly recommend that if you are a business owner that you spend a time working through the Masterclasses rather than just reading the book. Dee Blick’s “The 15 Essential Marketing Masterclasses for your small business” is a gold mine of sensible advice taken from years of hands-on marketing experience with small businesses.
The book launch was attended by 135 business owners who have all been charmed by Dee over the years. One of my fellow contributors Robert Clay had never met Dee in real life until the launch evening, but had met her through Twitter and been persuaded to contribute and I noticed that within minutes of meeting her, he was helping her carry boxes of her books.
Dee’s publishers Capstone, of the Wiley Group seemed delighted by the book launch and even volunteered to help with the book sales on the evening. Dee has definitely set the benchmark high for book launches!
I am thrilled that Dee Blick is going to be one of my speakers for Spilling the beans on Social Media Summit for small businesses. She will be talking about how it is very important to get your branding match-fit for Social Media. And she has even agreed to do a book signing on the day.
I am going to be working with another business owner to get my marketing plan written down soon using her book. Do you have a written marketing plan? Let me know by leaving a comment below. I hope I’m not the only one without one.