Dee Blick’s new marketing book for your small business

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Nicky Kriel and Dee Blick at the 15 Essential Marketing Masterclasses book launch

Photograph courtesy of Laura Drazek

A book may be your best business card, but when you can write a book that is jam-packed with useful information for your readers then everyone wins.  And Dee Blick knows how to write a good book!

Last week I was thrilled to have been asked to speak at Dee Blick’s launch of her new book “The 15 Essential Masterclasses for your small business”.  Dee is the UK’s bestselling author for small business marketing books and her previous book “The Ultimate Small Business Marketing Book” has held the number 1 slot on Amazon.co.uk for the past two years.

I met Dee very briefly at a networking meeting in 2009, she had just published her first book “Powerful Marketing on a Shoestring Budget” and she made enough of an impact on me to buy her book.  I absolutely loved her down-to-earth, practical and useful marketing tips.  So I tweeted about the book and she became one of my first Twitter friends.  Our relationship grew from there.

When Dee asked me if I would contribute to the LinkedIn Masterclass in her new book, I couldn’t say no.

As a contributor, I was able to have a sneak preview of the book before it came out and the book is worth buying just for her first three masterclasses alone!  I would thoroughly recommend that if you are a business owner that you spend a time working through the Masterclasses rather than just reading the book.  Dee Blick’s “The 15 Essential Marketing Masterclasses for your small business” is a gold mine of sensible advice taken from years of hands-on marketing experience with small businesses.

Nicky Kriel speaking at Dee Blick's book launch

Photograph courtesy of Laura Drazek

The book launch was attended by 135 business owners who have all been charmed by Dee over the years.  One of my fellow contributors Robert Clay had never met Dee in real life until the launch evening, but had met her through Twitter and been persuaded to contribute and I noticed that within minutes of meeting her, he was helping her carry boxes of her books.

I was moved by Robert Clay and Ben Locker’s speeches and how much warmth there was in the room towards Dee.  Liz Barnes and Aneela Rose gave mini masterclasses on the chapters they contributed.

Dee’s publishers Capstone, of the Wiley Group seemed delighted by the book launch and even volunteered to help with the book sales on the evening.  Dee has definitely set the benchmark high for book launches!

I am thrilled that Dee Blick is going to be one of my speakers for Spilling the beans on Social Media Summit for small businesses.  She will be talking about how it is very important to get your branding match-fit for Social Media.  And she has even agreed to do a book signing on the day.

Dee Blick’s book The 15 Essential Marketing Masterclasses for your small business can be bought through Amazon. Here is the link to buy the book on Amazon.co.uk and the link for Amazon.com

I am going to be working with another business owner to get my marketing plan written down soon using her book.  Do you have a written marketing plan?  Let me know by leaving a comment below.  I hope I’m not the only one without one.

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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Twazy launch offer for online Twitter Course

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How to Twitter for Business: 5 Steps to Start SuccessfullyIf you’ve set up a Twitter Account for your business and don’t know quite what to do with it, or if you think Twitter might help you but don’t know where to start, How to Twitter for Business: 5 Steps to Start Successfully is just right for you.

This 5 step online course, business-orientated training will help build your confidence in using Twitter and show you how to get the most from it and get you well on the way to being a effective Twitter user!

Outline for the Course

Step 1:- Understanding why Twitter works and getting your branding right

Step 2:- Finding your way around Twitter and understanding the language

Step 3:- Meeting People: How to build relationships and get followers

Step 4:- What to say: Things to Tweet about and Twitter etiquette

Step 5: – Tools, Time-saving techniques and Tips to make Twitter easier

This online training course consists of about 5 hours of video training and will normally cost $99.  But as a special introduction offer, I am offering the first 100 places registered in August for just $9*  [This offer is now over - See September offer]

*To get the special price use the coupon code “Twazy” when you register for How to Twitter for Business: 5 Steps to start Successfully.  This offer is limited to the first 100 people using the code and is only valid until the end of August 2013.

If you know someone who has been thinking of getting started on Twitter for their business, please share this offer with them before it runs out.

UPDATE!! Special September Offer:  Use the coupon code “September” when you register for How to Twitter for Business: 5 Steps to start Successfully to get the course for $29 saving you $70 off the standard price.  This offer is limited to the first 100 people using the code and is valid until the end of September 2013.

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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How to Twitter for Business Success book trailer

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It is incredible to think how quickly times change.  A few years ago, in 2009, Social Media was new to me.   People were still asking the question “What is Twitter?”.  I signed up to Twitter in August that year, out of curiosity.  I was confused by it and within a few days, I ran away.  It was only in December when I listened to my first ever webinar with Nigel Botterill and Mari Smith that I committed to finding out how it all worked.  I signed up to Mari Smith’s Quick Start course and I have never looked back.  So many amazing things have happened through Twitter that it is difficult not to be passionate about it.  I have been training business owners to use Twitter since 2010 and it is lovely when people thank me for introducing them to Twitter and tell me what a tremendous impact it has had on their business months and even years after working with me.  How to Twitter for Business Success has all my years of training and blogging about Twitter in a nice neat package which I am being told by my readers is very easy to read yet packed with useful information.

I am still in the process of learning about marketing a book, but I love the fact that so many of my readers have been in touch with me and I am being sent wonderful photos from around the world.  The last one was of sheep with my book!!!  I know my book narrowly missed going to Hawaii and I have a friend in Scotland who is currently stalking men in kilts so she can get a picture with my book.  What fun!

Let me know how you get on with the book.

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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Talking about Twitter on Brooklands Radio

with Dani Maimone on Brooklands Radio

As a business owner it is great to be given an opportunity to talk about your business, so I was delighted when Dani Maimone asked me to be her guest on Brooklands Radio.

I arrived early and had a cup of tea while I watched in awe as Dani poked buttons, slid controls and inserted discs in a multitude of places.

When it was time for my interview, Dani put me at ease.  The interview itself was relaxed, fun and finished far too quickly.

Then we had photoshoot to mark the occasion.  Okay, it was a quick photograph taken with my phone.  It is always very useful to have a picture to share on Social Media.

You can listen to me talking about Twitter and my new book How to Twitter for Business Success on the audioplayer below:

 

TipIf the idea of speaking on the radio fills you with dread, find your local Toastmasters Club and get comfortable speaking in public in a supportive environment.  It has been a great help to me.

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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From Blog to Book

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Photograph by Dani Maimone

Some people say writing a book is easy.  Some people say you can write a book in a weekend. Having gone through the process, I am not sure I would call it easy.

Yes, I am sure you can produce enough words in a short time when you put your mind to it, but, ultimately, you want to write a book that’s worth reading.

I was lucky that when I started writing “How to Twitter for Business Success” because I wasn’t starting from scratch and I already had a publisher.  I had a couple of years of blogging content about Twitter to get me started.  I am pleased that I chose to produce a book even with a few labour pains!.

Here are some of the stages of the birthing process that I went through:

  • Collating all my written material
  • Editing what I had already written.  It is amazing how much information was out of date and how many typos and grammatical errors I found looking at my writing with fresh eyes.
  • Writing content
  • Trying to put myself in my reader’s shoes and working out what was missing and still need to be written.
  • Writing
  • Structuring the book so that it had a natural flow.
  • Writing some more.

And then just when you think you are done…

.. there’s editing and proofreading!!

Let alone, the technical side such as formatting, typesetting and the cover design.

At each stage you have to proofread all over again!

This stage is far more mechanical than the creative writing phase.  I am very grateful to have a publisher (The Other Publishing Company) so I didn’t have to learn to do the technical side, otherwise, I would still be trying to figure it all out.

Nicky Kriel with publisher Mike Cameron - The Other Publishing Company

Nicky Kriel with publisher Mike Cameron – The Other Publishing Company. Photograph by Dani Maimone

Finally, the book was born.

I was surprised how exciting it was to have a real book to hold.  I still find myself stroking the front cover!

Now that I have a physical book and an electronic version in numerous different formats I am entering a new phase.

I didn’t produce the book simply to be able to say that I am a published author, I actually want people to read my book.  Okay, I know it sound obvious, but I don’t want people to read the book just because they are my friends.  I want people to read this book because it is useful for their business.

I am very aware that my baby needs a lot of support before it will be able to stand on its own feet.  So now I am going on yet another learning curve:  Marketing the book

Nicky Kriel and Dee Blick at How to Twitter Book Launch

Nicky Kriel and Dee Blick at How to Twitter Book Launch. Photograph by Dani Maimone

I am so pleased that Dee Blick (who wrote my foreword and is a best selling author) encouraged me to have a book launch event.  It was lovely marking the occasion.  I will never have a first book again.  It was wonderful being surrounded by supportive friends and I felt like a celebrity signing books.

Here’s a great video of the Book Launch event by London Corporate Media.

It has been very exciting so far.  If you are reading this and you are either planning to buy the book or have read it already, please can you do any of the following:

  • Tweet to me @NickyKriel to tell me about it.
  • Share a photograph of you with the book (I would love that!)
  • Let me know a bit about you and your business and whereabouts you live
  • Write a Review

I’ve already had a phone call from someone in Johannesburg,South Africa who had just bought my book and a offer of photograph of my book in Phoenix, Arizona.  I am also waiting for a photograph from Cornwall, England.  I would love to hear from you.

How to Twitter for Business Success is available on Amazon throughout the world and Barnes & Noble:

Amazon.com

Amazon.co.uk

Barnes & Noble

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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How to Twitter book is available now!

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How to Twitter for Business Success BookHave you been thinking about using Twitter for your business? Or are you using Twitter but you’re not too sure if you’re making the most of it?

I have eventually written down (in one place) my knowledge gained from:

  • Using Twitter to grow my own business
  • Working with business owners face-to-face and online
  • Running Webinars
  • Training public and bespoke courses
  • Blogging about Twitter
  • Answering countless questions via Social Media and comments left on my posts
  • Working with a wide range of businesses from solopreneurs to multinational companies

This book will inspire you to get going and show you how to use Twitter confidently.

How to Twitter for Business Success is aimed at both complete newbies and the more experienced Tweeter wanting to take their knowledge a lot further.

How to Twitter for Business Success will help you:

  • See how Twitter is a very effective and powerful marketing tool for your business
  • Explain Twitter jargon in plain English
  • Give you tons of tips to get you started
  • Show you how it all works
  • Show you what to tweet
  • Help you find followers
  • Help you manage your time on Twitter

How to Twitter for Business Success will be available from the 5th April.    I will up date this post when the book goes on sale.  Let me know when you get a copy, I would love your comments.

UPDATE

Both the paperback and kindle version are now available on Amazon.com and Amazon.co.uk

How to Twitter for Business Success on Amazon.com

How to Twitter for Business Success on Amazon.co.uk

I have had a few lovely reviews so far and I would appreciate an Amazon Review if you have read the book.  Thank you.

 

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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Who can see your tweets on Twitter

Who can see your tweets on TwitterHave you wondered who can see your updates on Twitter?  If you aren’t getting any response when you tweet it might feel that nobody can see them, but don’t get lulled into a false sense of security and forget that your tweets are public.

Here’s a guide to how visible you are on Twitter.

Assume that whatever you post on Twitter is public and is visible to anyone.

Each Tweet has a separate URL and so in effect acts as mini website and can be found on Google.

There are a few exceptions

Protected Tweets:

If you protect your account only the followers that you have approved of will see your Tweets.  As a business, you would be shooting yourself in the foot by protecting your account.   Protecting your account does not entitle you to say inflammatory comments.  You are still publishing your tweets and a judge can order the publication of your Tweets.

Direct Messages

These are private in the same way as emails are considered private between two parties.  Twitter accounts are vulnerable to being hacked if you have a weak password, so make sure that you have a strong password on your account.

@username

A tweet starting with “@” will only be seen in the news feed by the person mentioned and anyone following both parties.  The tweet can be found by other people if they are searching for one of the names.  It is still public, but not very visible.

  • If you want a Tweet to be visible, by leaving a single character before the “@” it becomes visible to everyone who is following you.
  • So if you are praising someone, put their Twitter username in the middle of your Tweet rather than at the start.
  • If you receive a nice comment and the Tweet starts with “@”, by retweeting it, it will become visible to your followers as that person’s Tweet.  Alternatively, if you reply to it, with a RT at the front and a comment at the end it will go out as your Tweet, but your followers will see the original words of the first Tweet.

Blocked People

Tweets are public and even if you have blocked someone they can still search for your Tweets.  Blocking them will do the following:

  • They will be unable to follow you, so your Tweets and your profile picture will not appear in their News Feed.
  • Their Tweets using your Twitter username will not appear in your @Connect tab, so they will not be able to make contact with you on Twitter.
  • They cannot add you to one of their lists.

You don’t get notified if you have been blocked, but you can’t follow a particular account it might be because they have blocked you.

Just remember that although most of your Tweets can be seen by everyone, it doesn’t mean they will be seen.

The chances are that only some of your followers will be paying attention to your Tweets some of the time. 

If you want some tips to make your Tweets more effective, read this:

Do you want to get noticed on Twitter?

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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Do you back up your Social Media accounts?

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SocialSafeHave you ever thought about what would happen if Facebook shut down to all your photographic memories?  Or what you would do if your LinkedIn account was suspended and you couldn’t access your contacts?  Or imagine if someone hacked into your Twitter account and they changed the password and username overnight?  Could you prove that it was your account?  So, have you ever thought of backing up your Social Media accounts?

If you are using Social Media for marketing your business, you need to consider backing up your Social Media data.  The benefits are:

  • You can keep a record of all your updates and Tweets
  • You have a record of your connections, friends, likes and followers
  • Makes conversations easier to find
  • You can review your past activities
  • Your memories are yours to keep especially your photographs

Now, when I first looked into backing up my Social Media accounts, it sounded incredibly complicated.  You had to do a separate thing for each account and it relied on me remembering to manually back up each account from time to time.  I tend to be a bit useless at manually backing up anything. [Note to self: Must remember to back up my mobile telephone numbers!]  It’s always something that I feel that I should do, but avoid doing because ….

….it’s not that exciting and I can think of thousands of things to do instead.

I have since found a far easier solution.  I have been using SocialSafe for a while now and it automatically backs up

  • my Facebook profile,
  • my Social Media for Newbies Facebook Page,
  • my Twitter account,
  • my LinkedIn account and
  • my Google+ account

Each day without me doing anything other than switch the computer on.

I love the ease of use, their help desk is very friendly and it is very affordable.  If you are considering backing up your Social Media accounts, you can do if for free by manually backing up each site or using a series of tools, but I thought it would be silly not to tell you about SocialSafe if you are like me and don’t want to think about it.

I don’t spend much time referring back to my past but I have found it reassuring knowing that it is all there.

Some things that I have use it for

  • Checking DMs, Twitter has an annoying habit of only showing the last 20 DMs and I often receive contact information from clients via DM
  • Checking conversations with a particular person.  It will show all the conversations across different Social Media platforms.
  • Finding testimonials

They have a 60 day free trial so you really have nothing to lose if you want to try it out for yourself.

I would love to hear your thoughts about backing up your Social Media.  Have you thought of doing it?  Or are you already backing up your accounts?

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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Why you lose followers on Twitter

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Why you lose followers on Twitter by Nicky Kriel

Have you been wondering why your number of followers drop?  Do you take it personally when people unfollow you?  While it may be something you are doing, there is a good chance that you will get a certain number of unfollows every week, no matter what you do.  It is time to stop worrying about fluctuations in your follower count.  But, first check that you are not being antisocial on Twitter.

Is it something you did?

  • Swearing
  • Constantly selling (nobody likes being spammed)
  • Only tweeting stuff from your website and about your business
  • automated DMs (I know quite a few people who will unfollow anyone who send them a “Thank you for following me, now….with a call to action”)
  • Constantly retweeting other people’s tweets and adding none of your own content
  • Tweeting too often – if someone is only following a few people you might be filling up their Tweet stream
  • Not Tweeting at all (it is unlikely that Tweeting only a few times a month is going to get you unfollowed, but if you haven’t Tweeted for a few months, your account will be marked as inactive if people are using tools to manage their followers).

These are all things you can change.

Is it something your follower didn’t like?

  • they find you boring
  • they find you annoying
  • they were upset by something you said
  • they only followed you for a particular reason which has changed
  • you didn’t follow them back

It is worth having an objective look at your last ten Tweets and seeing how other people might see you.  Is there anything you would change?  You are not going to appeal to everyone, it is not the end of the world.

Is it automated behaviour?

  • Some accounts are automated to follow people and then when they get a follow back, they unfollow because they are collecting followers
  • Some people use a tool which automatically unfollows people who don’t follow back
  • Some people might be doing some housekeeping on their accounts using a tool and it is nothing personal

It’s not personal.

Is it Twitter?

Twitter will cleanse accounts that are breaking their terms of service such as spammers or bots (programs that automatically follow and unfollow other accounts) and some of those accounts may have been following you.

You didn’t want those followers anyway.

Now it’s your turn:  Leave a comment and let us know one thing that makes you unfollow people on Twitter.

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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How NOT to get followers on Twitter

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Are you putting off people from following you?

Do you need to some housekeeping on your Twitter account?

Do you need to some housekeeping on your Twitter account?

Check that you are not doing any of the following:

Protecting your tweets

If you are using Twitter to promote your business, you do NOT want to protect your Tweets.  The benefit of using Twitter is that people who don’t know about you already can find you.  If you protect your tweets only the people who you choose will be able to see your Tweets.  You have to approve each follow request manually.  Protected tweets can’t be Retweeted or found in Twitter or Google search.  You can’t also @reply people you haven’t approved because they will not see your Tweets and you can’t share a link to your Tweets.

How to check if you have protected your tweets

Your account will have locked symbol next to your account.  If you go to your settings page, check your options for your account to make sure you haven’t ticked the Tweet Privacy box.

twitter protect tweets

Twitter validation

Some people use a Twitter validation service like TrueTwit to verify that their followers are real.  It means instead of simply clicking a button to follow someone you get a DM (Direct Message) to say that you need to validate your account.

twitter true twit

It may seem like a good idea to ask followers to prove they are human by filling in a Captcha form, but here are some reasons NOT to do it.

  • Every obstacle you put in front of potential customers stops people from going to the next step
  • Most people who ask me to validate won’t get followed.  I hate Captcha forms, why do I need to waste my time just so that I can see their tweets in my news feed?  I am sure that I am not the only one.
  • It is easy enough for a spammer to set up a TrueTwit account once which means that they don’t have to fill in Captcha forms for any other person they follow.
  • It confuses people especially people new to Twitter, so they will probably not follow you.

Inactive Account

Many businesses think they have a Twitter account because their web guy set one up for them, they have a link to it from their website and wonder why nobody is following them.  Small businesses fall into the trap because they don’t understand that Twitter involves communicating and being active on Twitter.  I would suggest that if you have an inactive account for your business that it might be better not to have one.  It doesn’t reflect well on your business having a dusty Twitter account and it is unlikely that anyone will follow it.

Incomplete Account or badly filled in bio

Would you follow an Egg with no bio filled in?  Thought not.  Make sure your bio show a true reflection of who you are and that you are not putting your customers off.  Read Twitter tip: Is your Twitter bio attracting customers?

Every tweet has a link

Most people don’t like being sold to and a Twitter account with only links suggests automation and an account that is merely broadcasting rather than willing to communicate with people.  If you are inactive on Twitter, but have set up:

  • your Facebook Business Page to automatically tweet every Facebook post or
  • your Blog to automatically post or retweet old posts
  • your YouTube account to broadcast all your activities or
  • every check in on Foursquare is tweeted or
  • all your Tweets to be prescheduled

there is a good chance that you are putting potential followers off.

Not following anyone or only following a few people

This behaviour suggests arrogance to a lot of Twitter people, they think that you expect people to find your tweets interesting but you are not willing to find people to follow people. If you are wondering why no one is following you, but you haven’t followed anyone for a while then I suggest you look for people to follow now.

Tip:  The quickest way to get followers is to follow interesting people first.

Following too many people

If you’re following a large number of people but not many people are following you back it suggests spammy activity.  If you are in this situation, spend some time engaging with people you are already following.  It is also useful to use a tool like ManageFlitter to help you unfollow some accounts you might have followed too eagerly when you started out on Twitter.

Generally it is better to have more people following you than people you follow, it suggests that you have more influence, but when you are starting out you will have a higher follow to follower ratio.  Twitter allows you to follow 2000 people before it imposes a 10% follow to follower ratio.  Read Have you followed 2000 people on Twitter and can’t follow any more? for more details.

If you follow a large number of people and have a large number of followers, there is a chance your potential followers might feel that you won’t be interested in engaging with them.

Not telling people about your Twitter account

Have you added your:

Twitter account to your website or blog?

email signature?

business card?

LinkedIn Account?

Newsletter?

Leaflets?

Have you told your customers that you have a Twitter account?

It is surprising how many people keep their Twitter account a secret!

You can’t make people follow you but you can give people a great reason to follow you by having a friendly picture, interesting bio and engaging Tweets.

Let me know what behaviour stops you from following on Twitter in the comments below, thank you.

Nicky Kriel

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

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