How Social Media has helped my business (1)

If you are a business owner you will probably have been told that you should be using Social Media.  You may be wondering:

Is it just hype?

When I am out networking, I am have been struck by the number of people who still need to be convinced that Social Media actually works.  People often say that

1)  they don’t have time and

2)  they are not interested in finding out what people had for their lunch.

Yet business is being done! It doesn’t have to be time consuming and it is not all about cheese sandwiches!

I thought it might be useful to interview a series of people who have made Social Media work for their business.


My first guest….

is Heather Bestel.  She is a Psychotherapist and Hypnotherapist who lives in the middle of nowhere in South West Scotland.

She managed to secure a great publishing deal through building up relationships via Social Media.  Her series of  Meditation CDs for children, called Magical Meditations 4 Kids can now be bought around the world.  Heather shares great tips on using Social Media and tells her story about how she was successful.

Social Media has helped her with networking,  growing her customer base and researching what people want.  She advises going onto forums within your niche and building genuine relationships with people.  People do business with people they know like and trust.  She encourages you to be authentic so that you are giving out a congruent message.

To listen to the short interview, press the arrow on the player below.

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Heather can be followed on Twitter @HeatherBestel and her main blog site is

I would love to have your comments about Heather’s interview.  I have a number of wonderful people lined up for interviews which I will be broadcasting over the next few weeks. If you would like to share your Social Media success story too, please let me know.

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of bestselling, "How to Twitter for Business Success" and newly published "Converting Conversations to Customers". For more information visit or to find out about her courses that she runs in Guildford visit

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