How Social Media has helped my business (1)

If you are a business owner you will probably have been told that you should be using Social Media.  You may be wondering:

Is it just hype?

When I am out networking, I am have been struck by the number of people who still need to be convinced that Social Media actually works.  People often say that

1)  they don’t have time and

2)  they are not interested in finding out what people had for their lunch.

Yet business is being done! It doesn’t have to be time consuming and it is not all about cheese sandwiches!

I thought it might be useful to interview a series of people who have made Social Media work for their business.


My first guest….

is Heather Bestel.  She is a Psychotherapist and Hypnotherapist who lives in the middle of nowhere in South West Scotland.

She managed to secure a great publishing deal through building up relationships via Social Media.  Her series of  Meditation CDs for children, called Magical Meditations 4 Kids can now be bought around the world.  Heather shares great tips on using Social Media and tells her story about how she was successful.

Social Media has helped her with networking,  growing her customer base and researching what people want.  She advises going onto forums within your niche and building genuine relationships with people.  People do business with people they know like and trust.  She encourages you to be authentic so that you are giving out a congruent message.

To listen to the short interview, press the arrow on the player below.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Heather can be followed on Twitter @HeatherBestel and her main blog site is

I would love to have your comments about Heather’s interview.  I have a number of wonderful people lined up for interviews which I will be broadcasting over the next few weeks. If you would like to share your Social Media success story too, please let me know.

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit or to find out about her courses that she runs in Guildford visit

Anita-Clare Field - 28th January 2011

Nicky, Heather this is wonderful and on an afternoon when I have been teaching my little sister @capriushealing about the benefits of social media, particularly twitter – thank you both so much :))

    Nicky Kriel - 28th January 2011

    Hi Anita-Clare, just said hello to your sister on Twitter! The plan is to run the series every Friday with either a podcast or a video. Glad you liked it! x

Andy Britnell - 28th January 2011

That was a great little podcast Nicky – do you know how to imbed audio file into blog? You might also think about putting it on I-Tunes as a podcast download? San Sharma might be able to help you there or the guys from Freelance Advisor.

Loved hearing Heather talk so enthusiastically about social media – she raised some excellent points. She’s been featured on Judy’s site so know of her work.

    Nicky Kriel - 28th January 2011

    Hi Andy, I had so many technical blocks to overcome today. Steep learning curve. Wanted to get it out, will put a snazzy player over the weekend. Glad you like it.

dee blick - 29th January 2011

HI Nicky
I did not get any pictures – just sound and a gorgeous swirling kaleidoscope of colours. Was this meant to happen?

    Nicky Kriel - 29th January 2011

    Hi Dee, it was audio only. I interviewed Heather over Skype because geographically, she is a little bit far away. I will be interviewing you on video. Thank you very much for recommending Heather Bestel’s blog to me x

Tom Evans - 18th February 2011

Love Word of Mouth turning into Mouse – hope you don’t mind me nicking that and using it in a talk I am doing tonight to a writer’s group …

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