- 100 million business professions
World’s largest audience of influential and affluent people
Average Household Income $109k
45% of members are business decision maker
Growing rapidly – new member every second
Can export contacts so you can own the data
Free database that can be searched
Ways to use it as a small business
1. There is no point in being fabulous if you can’t be found
LinkedIn Profiles have a very high Google Page Rank. There is a good chance that if someone is searching for your name, your LinkedIn profile will be one of your top search results. What does your profile say about you right now? Is it up to date? Is it filled in 100%?
Many people will search on LinkedIn using keywords. If you search under the relevant words or phrases that customers might be looking for, how do you rank? Have you optimised your profile yet for keywords?
2. Find out more about the potential business partner and customers
LinkedIn is a great resource for researching people before you meet up with them. Some things to look at
- social media
- past experience
- testimonials – what are other people saying about them?
- contacts – do you share mutual acquaintences that you could speak to directly?
3. Increase your network
Having ten or twenty connections on LinkedIn is not going to help you that much. It is not so much the people you know as the people they might know. The bigger your network the more opportunities you have. BUT, remember there is no point in just collecting people for the sake of numbers. You want to build a quality network of people. Each year of your life you meet new people. So who do you already know that you haven’t connected with yet?
- past colleagues
- people who were at school or university with you
- people you have met networking (do you have a pile of business cards somewhere?)
- people on your mailing list or contact list
- people you meet through social events or shared interests
When was the last time you contacted some of your connections? I know someone who met up with an old colleague for a quick cup of coffee to stay in touch and walked away with eighteen days of training.
4. Set up your expertise in your niche
LinkedIn allows you to show your expertises by
- Having your level of experience available for everyone to see on your profile. Have you filled your profile in thoroughly?
- By actively taking part in discussions in Groups, you can display your knowledge by giving helpful advice and asking thought provoking questions
- By using the Answers section of LinkedIn to field relevant questions and answer questions about your industry
- By providing useful links to relevant articles in updates
- By linking your blog so that you show your depth of knowledge
5. Find and connect with potential customers
LinkedIn is probably the world’s most useful database for a small business. You have 100 million business professionals data at your fingertips and it is FREE.
- Learn how to use the advanced search function to find potential customers.
- See how you are already connected to them
- Do they share a group with you? Do you know someone who could introduce you to them?
- Read their profile thoroughly
- Make contact
This post is about the “what to do”, let me know if you want to know the “how to do it”.