How are you using Groups on LinkedIn? LinkedIn allows you to join 50 groups. How many have you joined and are you an active member of them? Groups allow you to build relationships online with members who may be very influential in building your business.
If you are not using LinkedIn beyond a place to have an online profile, here’s a quick guide from the LinkedIn Learning Centre.
1. Give an indication of your interests
The groups that you choose allow you to make contact with a broad range of people with the same interests as you. If you only stick to the people you know already, you are not expanding your network and will be missing out on opportunities that can arise from knowing a bigger range of people. Choose groups that you are genuinely interested in.
2. Learn from experts
Remember that you can learn from other people in your groups and there will be always be people who are pleased to help you. Make sure you spend time reading relevant discussions in very active groups. Groups are a brilliant way to do market research and bounce ideas off other people who share you interests.
3. Show your expertise in your field
LinkedIn Groups offer you a great opportunity to showcase your knowledge and expertise in your field by the way you answer questions and the discussions you start and how you respond. Make sure you have joined groups that are relevant to your skills. Show that you are a thought leader and that you produce or curate great content that you are happy to share with the group.
4. Connect with like-minded people
Generally, you can communicate directly to members of the group even if you are not connected. You can follow them, if you are interested in what they say. If you really engage with group members you can ask them to connect without needing their email address. LinkedIn gives you to option of “groups” in the invitation box. Always write a personal note, even if it is as simple as “We are in ____group together and I have enjoyed your answers to some of the discussions and I would like to connect with you.”
5. Increase your visibility
It would be impossible to be active in 50 groups, but if you select a few targetted groups, you can improve your visibility. In Stephanie Sammons article “5 Ways to use LinkedIn Groups to Build Influential Connections” in the Social Media Examiner, she recommends
- choosing 3-5 groups
- that have at least a few hundred people,
- but no more than a few thousand
- in your target demographic
- and visiting these groups a few times a week.
- When you visit the group, the most popular discussion are at the top
- and you can see the last three people who have left a comment.
- At the bottom right, there is a box which shows which members have had the most influence that week.
An email gets delivered to members of the group either daily or weekly which shows them the top discussion too.
Remember: It is Social Media, do not use groups to deliver sales pitches. You will get further if you are seen as someone who is a helpful part of the community rather than someone who is only there to self-promote.
How are you using Groups in LinkedIn?