5 Reasons to join LinkedIn Groups

How are you using Groups on LinkedIn?  LinkedIn allows you to join 50 groups.  How many have you joined and are you an active member of them?  Groups allow you to build relationships online with members who may be very influential in building your business.

If you are not using LinkedIn beyond a place to have an online profile, here’s a quick guide from the LinkedIn Learning Centre.


1. Give an indication of your interests

The groups that you choose allow you to make contact with a broad range of people with the same interests as you.  If you only stick to the people you know already, you are not expanding your network and will be missing out on opportunities that can arise from knowing a bigger range of people.  Choose groups that you are genuinely interested in.

2. Learn from experts

Remember that you can learn from other people in your groups and there will be always be people who are pleased to help you.  Make sure you spend time reading relevant discussions in very active groups.  Groups are a brilliant way to do market research and bounce ideas off other people who share you interests.

3.  Show your expertise in your field

LinkedIn Groups offer you a great opportunity to showcase your knowledge and expertise in your field by the way you answer questions and the discussions you start and how you respond.  Make sure you have joined groups that are relevant to your skills.  Show that you are a thought leader and that you produce or curate great content that you are happy to share with the group.

4.  Connect with like-minded people

Generally, you can communicate directly to members of the group even if you are not connected.  You can follow them, if you are interested in what they say.  If you really engage with group members you can ask them to connect without needing their email address.  LinkedIn gives you to option of “groups” in the invitation box.  Always write a personal note, even if it is as simple as “We are in  ____group together and I have enjoyed your answers to some of the discussions and I would like to connect with you.”

5.   Increase your visibility

It would be impossible to be active in 50 groups, but if you select a few targetted groups, you can improve your visibility.  In Stephanie Sammons article “5 Ways to use LinkedIn Groups to Build Influential Connections” in the Social Media Examiner, she recommends

  • choosing 3-5 groups
  • that have at least a few hundred people,
  • but no more than a few thousand
  • in your target demographic
  • and visiting these groups a few times a week.

By answering the most popular discussions and starting discussions within the group, you increase your visibility.

  • When you visit the group, the most popular discussion are at the top
  • and you can see the last three people who have left a comment.
  • At the bottom right, there is a box which shows which members have had the most influence that week.

An email gets delivered to members of the group either daily or weekly which shows them the top discussion too.

Remember:  It is Social Media, do not use groups to deliver sales pitches.  You will get further if you are seen as someone who is a helpful part of the community rather than someone who is only there to self-promote.

How are you using Groups in LinkedIn?

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

Heather Bestel - 25th April 2011

This is great info especially for me just now Nicky. I’ve joined LinkedIn but don’t use it to full capacity. I need to know all this stuff – thank you.
Heather x

    Nicky Kriel - 26th April 2011

    Hi Heather

    Let me know if there is something in particular you would like to know more about and I can always write a post about it. Thank you for all your support.

Ali Bierman - 25th April 2011

Thanks for all the info. I did go find a few groups and get the emails and have not participated yet.You remind me how important those connections can be AND that I do not need to spend hours in the discussions daily!

    Nicky Kriel - 26th April 2011

    Hi Ali

    It is very easy to get caught up in discussions and while it is good to interact and build relationships, it is important to keep in mind the reason you are using Social Media in the first place – To grow your business! I am glad this article has been helpful to you.

Debbie Inglis - 25th April 2011

I’ve been a member of several groups for a while and have recently considered narrowing this down, as I can’t keep track of the wide range of discussions this produces! I have a few ‘favourites’ for posting discussions, and I realise that some of the groups are more active than others. Your tips have given me some ideas for being more strategic about where to go next.

Thanks again, Nicky, for another useful blog :-)

    Nicky Kriel - 26th April 2011

    Hi Debbie

    I think it is always worth committing some time to using Social Media for your business, but it is also worth keeping it within time limits. Social Media is a very important part of my marketing for my business, so it is scheduled into my day. Denise Wakeman, of the Blog Squad, suggests dedicating at least 1 hour a day, where half an hour is spent on Facebook and Twitter and half an hour is spent on either writing your blog, or reading and commenting on others. Lewis Howes, who wrote Linkedworking, commits an hour a day to LinkedIn. It all depends on your priorities. Most of my traffic comes from Twitter at the moment, but every time I dedicate time to LinkedIn, I see the rewards. Thank you for being a constant commenter x

Krissy Brady, Writer - 25th April 2011

I’m only a part of two LinkedIn groups at the moment, and the one group for writers I do spend a significant amount of time on. I find that you’re right: it’s a great way to meet likeminded individuals, and in helping others with their writing-related questions, it gives me a ton of different topic ideas for my blog posts. Also, I receive a lot of hits on my blog that come from the group. The more time you spend connecting, your following naturally grows.

    Nicky Kriel - 26th April 2011

    Hi Krissy
    You are obviously using your 2 groups very well! Thank you to adding to my blog article, it is useful to let other people know that groups are working for you.

Debbie Inglis - 26th April 2011

Hi Nicky
I have half an hour in the morning and again around tea-time scheduled in for ‘Social media’ – so it’s good to see I’m on the right track time-wise. Think I need to be more strategic with what I’m doing, although thanks to your blog post, and others I am reading, my plans are developing nicely :-)
Keep up the great blog posts! (Although no pressure intended!!!)

Krissy Brady, Writer - 26th April 2011

My pleasure! I find that facebook by far is where I receive the most traffic for my blog, and LinkedIn comes in a very close second thanks to the groups I participate in. Especially if your post becomes Manager’s Choice, so make sure to always post interesting questions that spark conversation. :)

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