3 Great Reasons to post manually on Facebook

Are you posting on your wall?

Do you post your updates manually on Facebook or have you automated the process?  Some ways you may have automated the process are by automatically feeding Twitter into Facebook or using NetworkedBlogs to post your Blogs.  Maybe you use SocialOomph or Hootsuite to preschedule your posts?

Last night, I listened to Mari Smith’s presentation at the Social Media Success Summit called “Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement”.  It was fabulous and I will be sharing some of her tips with you in future posts. 

  • Facebook has more than 672,949,580 users!
  • 30 million pieces of content get shared each month

You need to be savvy to be seen!

Here are 3 Great Reasons to post your updates yourself.

1.  Frequency

If you post using another application, you may be posting too often. 

  • The average user has 130 friends which means that your automated delivery of your tweets may be clogging up their newsfeed.   
  • Most people use Facebook to connect with their family and friends,
  • so if they cannot see their family and friend’s posts because of your business posts,
  • they will get annoyed and
  • either hide your posts or
  • unlike your page. 


In fact, the biggest reason given for people unliking a Page is:  Because it posted too frequently! 

So what is the ideal frequency of posts?

  • Research done for big brands has suggesting that posting every other day is the optimum frequency. 
  • Most of us are not big brands, though, and can post more often. 
  • Mari Smith has found her optimum is two to three times a day and she has forty thousand fans!
  • Less is definitely more on Facebook. 
  • SocialBakers has suggested 5-10 posts a week as the ideal number. 

How many times are you posting as a business?

2.  Facebook collapses third party applications

Here are three posts from my wall today.   Do you see how Facebook has collapsed all the other posts from the same application?

How many of you would have clicked on the

  • “See 12 more posts from SocialOomph” or
  • “See 15 more posts from NetworkedBlogs” or
  • “See 40 more posts from Twitter” ?

There is a good chance if you are using an application to post to Facebook that it may never be seen.

3.  Improve your Edgerank

Now, you may be wondering what Edgerank means. 

Well, you may not be aware, but not all your friend’s stories or post from pages you have liked are going to appear in your newsfeed.  

In the same way, even if someone has liked your Page, there is a chance that they are never going to see your post.  

Facebook uses an algorithm to decide which news stories you are going to see and its called the Edgerank. 

It is decided by

  • The number of times you interact with the other person or page
  • how important that post is by the amount of comments and likes it gets
  • how recently it has been posted

Ok, it is probably over-simplified, but the chances of your post being seen by other people will depend on the Edgerank. 

Manual posts have a higher Edgerank than ones posted by another application.

That’s 3 great reason to post your status updates manually.

If you are looking for more reasons not to feed Twitter into Facebook, I recently wrote an article called Sharing Twitter on Facebook? 

I would love to have your comments.

Nicky Kriel

Nicky Kriel is a Social Media Coach & Trainer inspiring, educating and empowering Business Owners to use Social Media more strategically. She is also the author of How to Twitter for Business Success. For more information visit http://www.nickykriel.com or to find out about her courses that she runs in Guildford visit http://www.nickykriel.com/courses

Roy A. Ackerman, PhD, EA - 5th May 2011

This is a treasure trove of information. Thank you so much for the free education.

Karen - 6th May 2011

A friend of mine sent me a note about Mari’s comments regarding Networked Blogs being collapsed. I’d known it for a while but am not overly concerned for the moment. But we started taking more notice of what is being collapsed. Even manual posts from WordPress blogs are getting collapsed because facebook detects it.

I think it’s going to be a bit of an arms race to keep your content front and center.

    Nicky Kriel - 6th May 2011

    Hi Karen

    Thank you for leaving a comment. It is amazing what is not visible on Facebook. I noticed that I was getting less response on posts that I automatically posted than the ones I manually posted later. When you say the WordPress blogs are getting collapsed, do you mean that if several of your friends share an article, you just see the article once, with the comments below? I have noticed that articles from the same source, such as broadcasting news gets collapsed. Will be looking very closely at my newsfeed!

David Ambrose - 6th May 2011

Great advice, thanks for sharing! I find that I get less interaction with my auto status from networked blog posts vs manual posting the same link, and now I understand why. Thanks again!

    Nicky Kriel - 6th May 2011

    Hi David
    Thank you for commenting, I had noticed that too! Sometimes it felt as though nobody had seen my post. I have had so much more response since I stopped doing it, although Mari Smith has suggested automating posts into Notes, but not posting to your wall for SEO. I will be covering that in another post.

Pamela Evbota - 6th May 2011

Thanks for sharing this valuable information. I was just on the verge of automating more of my posts on facebook.
I am sharing this information with my community

    Nicky Kriel - 6th May 2011

    Hi Pamela
    I am so glad you found it useful, I will be writing more about the tips that I learnt from Mari Smith. Thank you for visiting again x

Meredith Rabil - 6th May 2011

Hi Nicky,
I am attending SMSS11 as well. I enjoyed the way you re-shared this information and helped make it more applicable and understandable!See you at more sessions

Heidi - 10th May 2011

Thanks for the great info Nicky. I was wondering if you had link regarding the information about how frequently big brands post. I’d love to learn more about that.


Tracey Rissik - 10th May 2011

Hi Nicky

as always, really useful information presented in an easy-to-understand way. I had no idea that automating posts could have such an impact – as with many other commenters, and you, I’ll be re-evaluating what I do on FB…


Joanne McGowan - 18th May 2011

Thanks for this. I try and post different types of content too – a photo one day, then a tip the next etc. I have also hidden content from other pages that post at an alarming rate as it was clogging my home page and I couldn’t easily glance at everyone’s day.

Jenny Ray - 29th May 2011

Thanks for the great info Nicky! New to social media and the the tips and info are fab! Facebook page here I come!!!

Mon Sun C - 12th October 2011

Thanks for this great post. There is so much information out there that I am finding it overwhelming and the new Facebook changes just tops it off. This article was short and to the point. Thank you!

deborah younglao - 13th October 2011

Thank you for all this useful info… I had no idea! I wish FB would make its inner workings more transparent, and do a better job of notifying users when changes are made and how they’ll affect us. Just ‘liked’ your social media newbie page – looking forward to learning more!

I also noticed that my Networked Blog posts had become invisible. By ‘post manually’, do you mean disable syndication, then go to each post on the networked blogs page and click ‘publish’? Should I publish to my my page AND my profile? Sorry if these are dumb questions but I’m so mystified by all things facebook!

deborah younglao - 13th October 2011

This answered my question exactly, Nicky! Thanks for your prompt reply. And I’ve just shared your post on my page and profile.

Eben Pagan Accelerate Group - 6th May 2013

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