If you have been frustrated by how little space you have for a Tweet then you will be pleased to know that you may have a few more characters to play with starting this week. Twitter have announced that @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer count as characters for your Tweet. You can pack more into each Tweet. I thought it might be useful to remind you how to get more out of 140-characters:
Some of the questions that I am often asked by people who are new to Twitter are:
All these questions can be answered by using Twitter Lists.
Rather than make New Year’s resolutions this year, I have chosen to have a word for the year. My word is “Focus”. At the New Year’s Eve party I went to, my friend suggested that we all commit to our New Years Resolutions by writing them on a blackboard and taking a photo of it to show commitment to the intention. So I am sharing that photograph to show that I am fully committed to my word this year.
The reason I chose this word is:
Do you have a word that will be useful for your business or your personal life this year? Share your word here in the comments or join the conversation on Social Media for Newbies below
As a small business, you might find yourself asking this question when you are starting out on a new Social Media platform such as Twitter, LinkedIn or Facebook. You might feel as though you are talking to yourself.
Social Media is Social after all and you need people to engage with. It is important to focus on attracting a quality network rather than getting obsessed with quantity. Yes, you do need an audience and yes, the numbers can make a difference, but broadcasting to a thousand people you have collected through an automated process is unlikely to have any impact on your business.
A book may be your best business card, but when you can write a book that is jam-packed with useful information for your readers then everyone wins. And Dee Blick knows how to write a good book!
Last week I was thrilled to have been asked to speak at Dee Blick’s launch of her new book “The 15 Essential Masterclasses for your small business”. Dee is the UK’s bestselling author for small business marketing books and her previous book “The Ultimate Small Business Marketing Book” has held the number 1 slot on Amazon.co.uk for the past two years.
I met Dee very briefly at a networking meeting in 2009, she had just published her first book “Powerful Marketing on a Shoestring Budget” and she made enough of an impact on me to buy her book. I absolutely loved her down-to-earth, practical and useful marketing tips. So I tweeted about the book and she became one of my first Twitter friends. Our relationship grew from there.
When Dee asked me if I would contribute to the LinkedIn Masterclass in her new book, I couldn’t say no.
As a contributor, I was able to have a sneak preview of the book before it came out and the book is worth buying just for her first three masterclasses alone! I would thoroughly recommend that if you are a business owner that you spend a time working through the Masterclasses rather than just reading the book. Dee Blick’s “The 15 Essential Marketing Masterclasses for your small business” is a gold mine of sensible advice taken from years of hands-on marketing experience with small businesses.
The book launch was attended by 135 business owners who have all been charmed by Dee over the years. One of my fellow contributors Robert Clay had never met Dee in real life until the launch evening, but had met her through Twitter and been persuaded to contribute and I noticed that within minutes of meeting her, he was helping her carry boxes of her books.
Dee’s publishers Capstone, of the Wiley Group seemed delighted by the book launch and even volunteered to help with the book sales on the evening. Dee has definitely set the benchmark high for book launches!
I am thrilled that Dee Blick is going to be one of my speakers for Spilling the beans on Social Media Summit for small businesses. She will be talking about how it is very important to get your branding match-fit for Social Media. And she has even agreed to do a book signing on the day.
I am going to be working with another business owner to get my marketing plan written down soon using her book. Do you have a written marketing plan? Let me know by leaving a comment below. I hope I’m not the only one without one.
Do you struggle to come up with ideas for your blog? Would you like to learn about how to get attention with your blog titles? And would you like to learn how to get into the best zone to write your blog quickly? I am delighted that Tom Evans, who is a author, bookwright and creative catalyst will be presenting a “Nifty Shades of Play” workshop at the Spilling the beans Social Media Summit in Horsley, Surrey on the 1st November.
I’ve been lucky enough to know Tom personally for the last few years. Tom’s book “Blocks” helped unblock the writer’s block that I didn’t even realise that I had and I may never have started blogging without it. I am very grateful that he came into my life.
Here are two short videos telling you more about the Social Media Summit and Tom’s workshop that I think you will enjoy.
Details for the Social Media Summit on the 1st of November and a full list of speakers and workshops can be found here:
There are only 10 discount “TomEvans” codes that can be used to get the special price. So make sure you don’t miss out!
Tom Evans talks about his workshop that he is presenting on the day.
To find out more about the Social Media Summit for small business visit Social Media Summit and don’t forget the discount code when you book!
Please share this post with business owners that you think will benefit from the day.
Have you thought about how you would handle a crisis for your business? With the advent of Social Media, the days are gone where you could spend a few days thinking about the best press release to write. Are you ready to respond quickly and are you Social Media Savvy enough to handle Crisis Communication on Twitter or YouTube?
Crisis Communication expert, Ann Wright explains why small business need to know about crisis communication in this interview:
Takeaways from this Interview:
The Social Media Summit is on the 1st November in Horsley Park in Surrey will spill the beans on Social Media for small business. Listen to Ann Wright and a host of other expert speaker give no-nonsense practical advice. To get a special discount off the day, use the code “RoughHouse” when booking to book on the day for £99 saving you £96. This offer is limited to the first 10 people using the code so don’t miss out.
I went to have a look at mine and discovered: