I suspect that one of the first things you do when you thinking of buying anything is that you go online and do a search, am I right? Your customers aren’t any different. Did you know that 90% of buyers start online? Not only do they start online but Social Media is taking an increasingly important role in helping make buying decisions. And this is true not only for Business-to-Consumer (B2C) but for Business-to-Business (B2B) Markets as well.